休閒體驗與休閒後行為對主觀生活品質影響之研究

A Study on the Effects of Leisure Experience and After-Leisure Behavior on Subjective Life Quality

黃瑞昌(Jui-Chang Huang)

指導教授 ： 徐茂練

朝陽科技大學/管理學院/企業管理系/碩士(2013年)

摘要

休閒體驗會影響生活品質，也就是說，消費者透過休閒體驗，產
生認知效益或是休閒滿意度，進而提升生活滿意度。休閒體驗除了休
閒前的準備以及休閒中的體驗之外，休閒之後的分享與心得整理，也
會影響生活品質。近年來因為經濟漸漸從快速成長轉而趨緩，網路及
電子產品的成熟，促成了宅經濟的興起，旅遊及分享的型態漸漸轉
變。在宅經濟的影響之下旅遊之配比及型態亦將漸漸轉向電子化，例
如事先的涉入，從紙本雜誌被網路搜尋取代，事後的回憶及分享從紙
本相本被光碟儲存及網路硬碟取代，因此休閒後行為對整個主觀生活
品質的影響便值得討論。
本研究探討休閒體驗與休閒後行為對主觀生活品質影響，並以休
閒動機及休閒涉入為干擾變數。本研究針對曾經從事休閒活動之民眾
進行調查，問卷共計回收259份。資料分析的結果得知，休閒體驗影
響休閒後行為，休閒後行為正向影響主觀生活品質，而休閒動機及休
閒涉入對於休閒體驗及休閒後行為之關係沒有干擾效果。本研究針對
上述結論進行管理意涵之討論，同時對於休閒業者如何與消費者互
動，以提升休閒品質，提出具體的建議。

關鍵字

休閒後行為 ； 休閒涉入 ； 主觀生活品質 ； 休閒體驗

並列摘要

Leisure experience is an important factor of life quality. During the
leisure experience, consumers will perceive some benefits and
satisfaction, and the life quality will be improved. The processes of
leisure experience include pre-leisure, in-leisure, and after-leisure stages.
The activities of after-leisure stages include sharing and memorizing,
which will contribute to consumers’ life quality. Recently, the rapid
economic growth has slowed down gradually. The development of
Internet and electronic products activate the so-called Otaku Economy
which has already led to the transformed styles of traveling and sharing
information by degrees. Meanwhile, with the influence of Otaku
Economy, the distribution ratio and styles tend to use more electronic
operations. For instant, the prior involvement has replaced by Internet
searching engine form the newspaper and magazines. In addition, the
after-leisure sharing of memory is not preserved in photo albums, but in
the Internet hard-disk. As a result, the effect of after-leisure activities on
the subjective life quality is worthy to investigate.
This research aims to investigate the relationships among the leisure
experience, after-leisure behaviors and the subjective life quality. We also
consider the leisure motivation and leisure involvement as the moderating
variables. The questionnaires have been sent to people who have
participated on the leisure activities and the total numbers of effective
responses are 259. Based on the data analysis, we conclude that the
after-leisure behaviors do affect the subjective living quality positively.
Moreover, the leisure motivation and leisure involvement do not have any
moderating effects. According to above conclusion, the managerial
implications are discussed, and useful suggestions concerning consumer
interaction are also provided.

並列關鍵字

Subjective quality of life ； Leisure involvement ； After-leisure behaviors ； Leisure experience

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