民眾搭乘高鐵從事國內旅遊意願之研究-以臺中市民眾為例

A Study of Travel Intention within Taiwan by HSR - A Case Study for People in Taichung

黃海智(HAI-CHIH HUANG)

指導教授 ： 陳宗玄

朝陽科技大學/管理學院/休閒事業管理系/碩士(2017年)

摘要

高鐵的營運啟用，象徵著國家的經濟運輸發展即將邁入另一個新紀元，它的高速特性縮短了南北往來之距離，造就了「一日生活圈」的新生活型態，而這樣快速又便利的交通工具是否有被利用在休閒旅遊上呢？
本研究旨在探討臺中市民眾選擇搭乘高鐵從事國內旅遊之意願及其影響因素，研究中發現，選擇搭乘高鐵從事國內旅遊意願者，在性別上，「男」「女」之間並無顯著差異；年齡上，隨著年齡的增加，搭乘高鐵從事國內旅遊意願隨之提升，「61歲以上」民眾，搭乘高鐵意願較為顯著；在婚姻狀況中，「已婚無子女」、「已婚有子女（最小子女年齡0-6歲）」及「已婚有子女（最小子女年齡7-12歲）」，搭乘高鐵從事國內旅遊意願較高；在教育程度方面，「高中/高職」與「專科/大學」搭乘意願較高；在職業部份，「學生」搭乘高鐵從事國內旅遊意願最高，其次是「其他職業」，第三則是「旅遊、餐飲、服務業」；在平均月收入部分，以收入「20001-40000元」的民眾搭乘高鐵從事國內旅遊意願最高。
最後，針對本研究結果提出幾點建議：一、透過高鐵、旅遊、飯店與遊樂業者異業結盟合作，創造更新的商機；二、整合市區公車路線，創造無縫接軌環境。

關鍵字

高速鐵路 ； 國民旅遊 ； Probit

並列摘要

The starting high-speed railway is representative the economic transport development approaching to new era in my country. The characteristic of high-speed is shorten the distance between the north and south, creating a new life style of "day life", and it is such a fast and convenient vehicle which used in leisure travel.
The purposes of this study were explored the willingness and influencing factors to the people who lived in Taichung and selected the high-speed railway for domestic tourism. It was found that there were no significant difference between male and female of human being. According to the survey of age, the elder people above 61-year-old, took the high-speed rail to engage in domestic tourism and increase obviously with the ascending age. In marital status, "married and traveled no children", "married and traveled with children (Minimum age of children aged 0-6 years)" and "married and traveled with children (minimum age of children 7-12 years old)", high-speed rail to engage in domestic tourism higher. In terms of education, "high school / vocational" and "junior college / college" have higher willingness. In terms of occupation, the students had the highest willingness to take high-speed rail for tourism, the second was the "other occupation", the third group was who engaged in "tourism, catering, service industry". In the average monthly income, income of "20001-40000 NT dollars" people took high-speed rail in the domestic tourism were the highest.
Finally, we conclude the results for two suggestions of this study: First, to create new business opportunities and form a Horizontal Alliances by combination of high-speed railway, tourism, hotels and amusement industry partners. Second, to create a seamless convergence environment by integration of urban bus routes.

並列關鍵字

High Speed Rail ； Domestic travel ； Probit

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