消費者認知意象與產品造形特徵之關聯性研究-以PDA為例

A study on the relationship between consumer perception images and form features of product - A case study of PDA

許明槐(Ming-Huai Hsu)

指導教授 ： 羅致遠

大同大學/設計學院/工業設計學系所/碩士(2004年)

摘要

隨著社會文化的進步以及消費趨勢的轉變，帶給了人們對於產品的未來有著無窮想像空間，對於產品的設計，人們從早期消極的接受以慢慢轉變成為積極的介入，而這也象徵著「感性消費時代」的來臨。在這個前提下，產品開發的過程也以消費者為導向，加入消費者需求，使產品以少量多樣的形式出現，以迎合消費者的口味。
基於這個以消費者為需求的設計策略，本研究將探討產品外觀造形設計，並利用以PDA的設計為例，來探討消費者認知意象與產品造形特徵之關聯性，了解消費族群對於產品造形的認知需求，並建立以不同消費族群為考量的設計法則，以作為日後產品設計時的參考。
在研究的架構上，首先進行文獻的探討，包括產品意象理論、感性工學理論、生活型態理論、產品造形原理等…。而後進行不同消費者的意象認知與造形特徵調查，透過主成分分析法與多元回歸分析法，分別找出不同消費族群對於意象認知與造形特徵間的關係，建立意象造形設計法則，並透過設計法則來重新設計PDA，驗證設計法則其準確性。
研究結果：
1. 研究中發現消費者對於PDA外觀造形認知意象是由兩個主要的意象因素所構成，而這兩個意象因素分別為創意性意象及高品質意象。
2. 根據多元回歸分析統計的結果，可得到不同消費族群的意象語彙與造形元素的聯立方程式，並可由方程式中觀察出每個設計元素特徵在不同語彙中的權重分布關係。
3. 利用多元回歸分析法所導出之意象語彙方程式，可建立出造形設計法則，而此法則可提供針對不同族群進行多樣化設計時的參考。

關鍵字

感性工學 ； 意象 ； 產品設計

並列摘要

Following in the footsteps of culture and society, and the transformation of the trends in consumption, it brings people unfathomable space for imagination concerning the future of the products. Regarding the product design, people gradually change from passive acceptance to active participation. It also symbolizes the coming of the “era of emotional consumption.” Under such circumstance, the development of products tends to be consumer oriented. Absorbing consumers’ requirements, the products are produced in small quantity and diversified styles, to suit the consumers’ tastes.
Based on such consumer oriented design strategy, the research explores the form of the products. With the design of PDA as an example, the project intends to examine the consumers’ perception concerning the product image, and their association with the features of the products’ form. It further constructs the design principle that takes the different consumers’ demands into consideration for future reference in product design.
Regarding the research framework, the first literature review will be conducted, including the image theory, Kansei engineering theory, life style theory, products’ form theory, etc. Then, the consumers’ perception of the image and the feature of the form will be surveyed. Through Principal Component Analysis and Multiple Regression Analysis, the research attempts to locate the relationship between the consumers’ perception of the image and the features of the form concerning different consumers, in order to construct the image form design principle. Through such principle, the research will re-design the PDA to verify the accuracy of the principle.
Research Findings
1. In the research, we discovered that the consumers’ perception of the form, and the perception of the image were formed by two major factors, which were creative image and quality image.
2. According to the statistic result derived from multiple regression analysis, the linear equation of different consumer groups, image syntax and elements of form was constructed. With such formula it was possible to observe the distribution of the weight regarding the features of each design element in different syntax.
3. Employing multiple regression analysis, the image syntax formula derived can help constructing form design principle, which can offer references for multidimensional design targeting different consumer groups.

並列關鍵字

Image ； Kansei engineering ； Product design

參考文獻

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