電腦繪圖軟體討論區之網頁版面構成與使用者認知風格關係之研究

A Study on the Relationship between the Layout of Web Pages and User Cognitive Styles for the Forum Section of Computer Graphics Software

洪育修(Yu-Xiu Hong)

指導教授 ： 陳立杰

大同大學/設計學院/工業設計學系所/碩士(2006年)

摘要

摘要
面對競爭日漸趨於激烈的職場環境及日益進步的網際網路技術，近年來已有許多設計師透過線上討論區來獲取有關電腦繪圖軟體的使用知識。然而，由於這些線上討論區眾多紛亂，並未考慮因使用者的不同與網頁版面的差異所導致之使用上的不便與學習上的障礙。因此，許多使用者未能順利活用此線上討論區的優點。
本研究之目的在於探討現有線上討論區網頁版面構成因子間的差異性，針對不同認知風格的使用者族群找出適合於他們之最佳網頁版面，建立此類討論區之網頁版面設計原則，以做為未來建構這類型網站之設計師與工程師的參考依據。
首先，本研究針對文獻探討的結果，訂定10個網頁版面構成因子。其次，針對現有線上討論區，收集10個電腦繪圖軟體討論區。最後，針對電腦繪圖軟體討論區之網頁版面進行實驗。經過網頁版面構成因子實驗之後，分析結果發現，現有線上討論區在網頁版面構成因子中的留白、頁面分割、前景與背景之對比與色彩方面彼此之間有很大的差異存在，也就是受測者對於現有討論區之留白滿意度、頁面分割滿意度、前景與背景之對比滿意度及色彩滿意度有兩極化之意見。其中，在留白方面，文章內容格子留白比例差異較大。其次，在頁面分割方面，基本資料位置與色塊運用差異較大。另外，在前景與背景之對比方面，文字與背景對比差異較大。最後，在色彩方面，文章格子使用顏色種類多寡差異較大。
另外，針對網頁版面構成因子實驗之結果，本研究訂定「認知風格」、「基本資料位置」與「色塊運用」三個因子，並進行頁面配置之實驗。實驗中利用群體藏圖實驗（Group Embedded Figure Test, GEFT）將受測者在認知風格上分群，並透過上機實驗探討不同網頁版面對於不同認知風格使用者將帶來何種影響。分析結果發現，場地獨立（Field Independence）的使用者比較喜好基本資料位置在左與發表文章相連並使用不同色塊的組合；場地依賴（Field Dependence）的使用者比較喜好基本資料位置在左與發表文章不相連並使用相同色塊的組合。

關鍵字

電腦繪圖軟體、討論區、網頁版面、認知風格

並列摘要

Abstract
In face of the competitive work environment and the more and more advanced Internet technology, many designers have started acquire knowledge about using computer graphics software through online forums in recent years. However, as most of the online forums are not well-organized, and the difference of webpage presentation on different computers is not considered, inconvenience in using and learning has been resulted. Thus, many users are unable to be benefited by the advantages of online forums.
The objective of this study was to investigate the difference among factors of web layouts for existing online forums. Based on the user groups of different cognitive styles, this study attempted to find out an optimal web layout and set up the design principles for forum webpage as a reference for designers and engineers to construct this type of websites in the future.
First of all, according to the literature review, 10 factors of web layouts were set up. From the current online forums, this study collected 10 forums dedicated to the discussion of computer graphics software. Finally, based on the graphics software forums, an experiment was conducted on the web layouts. Through the experiment on webpage components, the analysis results showed a significant difference in white space, page division, contrast between foreground and background, and color among the factors of forum layout components. In other words, research subjects’ satisfactions with white space, page division, contrast between foreground and background, and colors were bipolar. In the aspect of white space, the difference in the proportion of white space columns was the largest. In the aspect of page division, the difference in the location of basic data and utilization of color blocks is the largest. In the aspect of foreground and background contrast, the difference in the contrast of font and background is the largest. Finally, in the aspect of colors, the difference in the number of colors applied for text columns is the largest.
In addition, based on the experimental results, this study set “cognitive style”, “location of basic data”, and “utilization of color blocks” as the factors for the experiment on layout arrangement. In the experiment, Group Embedded Figure Test, GEFT, was applied to group the subjects by cognitive styles. Through computer experiment, this study further investigated the impact of different web layouts on users with different cognitive styles. The analysis indicated that users with field independence preferred the placement of basic data on the left, joined published articles with the use of different color blocks, while users of field dependence preferred the placement of basic data on the left, un-joined published articles, and the use of same color blocks.

並列關鍵字

web layouts ； forum ； Computer graphics software ； cognitive style

參考文獻

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