影響使用者行為的產品設計模式之建構

Construction of Product Design Model of Influencing User Behavior

徐崎翔(Chi-Hsiang Hsu)

指導教授 ： 劉又升

大同大學/設計學院/工業設計學系所/碩士(2007年)

摘要

打造智慧型的生活環境是近年來的一股趨勢，它的特點在於將資
訊系統融入並隱藏於人類的生活環境中，此系統具有自動偵測與人機
互動的特性，可以針對人類多元的行為做出立即且適當的反應，其目
的便在打造出理想的人性化生活空間。
近年來，有許多研究學者將其相關理論延伸至各種生活議題上，
比方越來越被重視的養生、環保與節約能源等議題，在這種趨勢下，
本研究探討之主題，即假設在使用者能完全理解其產品傳遞之訊息的
前提下，建構出一套能達到有效影響使用者行為的產品設計模式。
本研究以影響使用者行為的相關理論與技術為基礎，分析其操作
原理與模式，以建構「影響使用者行為的產品設計模式」，並以圖書
館的使用者為實驗對象，以降低使用者過高的音量為目的，設計出一
種能夠偵測使用者的音量，與做出刺激反應的實驗產品，最後將論據
量化以驗證其模式的可行性。而實驗結果顯示，以抽象、單純化的資
訊呈現方式，去刺激視覺（依序點亮的LED 燈光）與觸覺（震動的感
覺），可使使用者直接接收並理解其訊息意涵，然後在行為上做出降
低說話音量的反應，以此結果驗證了本研究建構之「影響使用者行為
的產品設計模式」是有效可行的。

關鍵字

人機互動、設計模式、使用者行為

並列摘要

Construction of intelligent living environments has been a trend in
recent years. These environments share the characteristic having an
integrated hidden information system in them. Capable of automatic
detection and interaction with people, such a system can make immediate
and appropriate responses to the multiple varieties of human behavior.
The objective is to develop the ideal humanistic living space.
Over the past years, many researchers have extended their theories
to apply in various related aspects in life, such as health care,
environmental protection and energy saving that have been valued more
and more. Under this tendency and assuming that the user can fully
comprehend messages from products with this type of purposes, this
study has established a product design mode that can effectively influence
the user’s behavior.
Based on user behavior influencing theories and techniques, this
study has analyzed related operating principles and modes and
established a “user behavior influencing product design mode” by
II
conducting an experiment aimed at reducing the voice volumes of library
users and to eventually devise an experimental product able to detect
voice volumes, make corresponding responses and quantify the results to
prove the viability of this mode. During the experiment the users were
able to receive and comprehend messages delivered through simple and
abstract manifestations that stimulated the sense of seeing (LED lights
coming on in order) and the sense of touch (vibration). This outcome is a
confirmation that the user behavior influencing product design mode is
effective and feasible.

並列關鍵字

Human-product interaction，design mode，user beh

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