- 學位論文
不同使用情境下運動休閒眼鏡之造形與意象的關係
The Relationship between Shape and Image of Sporty Glasses in Different Using Situation
摘要
摘要 本研究旨探討自行車、登山、慢跑之運動休閒情境下，運動休閒眼鏡造形與其意象之關聯性。 首先，實施不同使用情境下運動休閒眼鏡造形之意象測試，分析意象之構成要因、眼鏡造形與意象之對應關係、意象與「適合」、「想使用」因果關係。接著依據具體影響綜合評價「適合」、「想使用」之眼鏡造形特徵，設計「適合」各運動休閒情境及令人「想使用」之眼鏡樣本並進行測試及驗證。結果歸納如下： （1）在「自行車」、「登山」、「慢跑」三種運動休閒情境下，眼鏡之造形意象均由「沉重的-輕快的」、「疑慮的-安心的」等要因所構成。 （2）適合在「自行車」運動休閒情境，並讓人「想使用」之眼鏡，須具有「專業」的意象，其造形特徵為「近似橢圓之曲線形」；適合在「登山」運動休閒情境，並讓人「想使用」之眼鏡，須具有「安全」的意象，其造形特徵為「近似多角圓潤之自由曲線形」；適合在「慢跑」運動休閒情境，並讓人「想使用」之眼鏡，須具有「安全」的意象，其造形特徵為「近似長方圓角之自由曲線形」。
並列摘要
Abstract This study aims to discuss the relevance between product form and product image of eyeglasses for sport and recreation under Sports Recreation and Leisure scenarios including cycling, mountain climbing, and jogging First, image test of product form for sport & recreation eyeglasses is conducted under different use scenarios to analyze the constituting factors of image, corresponding relationships between product form advertisement image, and cause-effect relation between image and “suitable/desirable for use.” Then, based on concrete product form characteristics that affect comprehensive evaluations including “suitable” and “desirable for use,” respective sport and recreation scenarios under “suitable” are designed and eyeglasses samples under “desirable for use” are collected to undergo tests and confirmation. Study results are summarized as following: （1）Under three (3) sport and recreation scenarios, including “cycling,” “mountain climbing” and “jogging,” the image of product form is constituted by “heavy-light,” “dubious-and relieved” factors. （2）Eyeglasses suitable for “cycling” sport and recreation scenario and “desirable for use” should have a “professional” image. Its product form features an “oval curve” eyeglasses suitable for “mountain climbing” sport and recreation scenario and “desirable for use” should have a “safe” image. Its product form features a “polygonal free curve.” Eyeglasses suitable for “jogging” sport and recreation scenario and “desirable for use” should have a “safe” image. Its product form features a “rectangular free curve.”