造形與嗅覺意象之關聯性研究-以香水為例

THE STUDY RELATIONSHIP BETWEEN THE FORM AND SCENT IMAGES-AN EXAMPLE OF PERFUME

李麗娟(Li-Chuang Lee)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2006年)

摘要

摘要

隨著社會經濟進展，產品也必須能滿足大眾在品味及風格上多元化的需求。在當代消費市場的繁多產品中，香水是極特殊並富含意義的一種。香水瓶被賦予的意義，反而常強過香水本身的內容。對香水而言，香水瓶的用途不只是盛裝香水的容器而已，它還必需能傳達出與香水味相符的概念與意象。
本研究以香水為例，透過香水味與香水瓶造形之適合度調查，探討香水瓶造形與香水味嗅覺意象之關聯性。具體目標為釐清（1）受測者的香水意象結構，及香水味意象與香水瓶造形設計要素間之對應關係；（2）不同性別對香水瓶與香水味之喜好差異；（3）所喜好之香水瓶造形與香水味間之適合程度。研究成果歸納為下列三部份：
第一部份：香水味意象之結構及香水瓶造形與香味意象之對應關係
（1）構成香水味意象之要因為「親近的←→疏離的」、「清新的←→濃郁的」、「柔和的←→陽剛的」等三因子。
（2）香水瓶透明度高，予人較「親近的」香味意象，反之，透明度低則予人「疏離的」香水味意象。香水瓶造形之線條富變化及造形圓潤者偏向「清新的」香水味意象，反之，造形線條方直，造形元素單純者，則較偏向「濃郁的」香水味意象。香水瓶愈具備方形銳角的造形特徵，越具有「陽剛的」香味意象，反之，圓角越大則愈偏向「柔和的」香水味意象。
第二部分：男性、女性對於香水瓶造形與香水味的喜好
（1）男女性均喜好偏向圓瓶的造形。
（2）男性與女性喜好的香水味不同。男性較喜好「強烈的」香水味；女性則喜歡「淡雅的」、「迷人的」香水味。
第三部分：喜好的香水瓶造形與喜好的香水味之間的適合度
男性、女性對於最喜歡的香水味與香水瓶，在香味意象與造形上，也多有較高之適合度，女性受測者之反應尤其明顯。

關鍵字

關鍵詞：香水、香水瓶、香味意象、嗅覺意象、喜好

並列摘要

Abstract

Together with the social and economic development, products have to satisfy various demands with respect to tastes and styles. Among all kinds of products in nowadays consuming market, perfume is a unique and with significant meaning product. The composition of a perfume is usually overwhelmed by the meaning given to a perfume bottle. For perfume, the purpose of perfume bottle is not only a container of perfume, but also have to transfer a concept and image which is in accordance with the smell of perfume.

The study uses perfume as an example to discuss the relationship between perfume bottle sculpt and the smell image of perfume, through the fitness survey of perfume smell and the sculpt of perfume bottle. The object of this study is to understand: (1) the correlation between perfume image structure of people under test, the perfume aroma image, and the design elements for perfume bottles; (2) preference of perfume bottle and perfume aroma among different sex; (3) the fitness between preferred perfume bottle sculpt and perfume aroma. The results of study can be summarized in three parts:
Part1. The correlation between the image structure of perfume smell, the sculpt of perfume bottle and the aroma images.
(1) The key factors of perfume smell include “close vs. distant”, “fresh vs. reach” and “tender vs. strong”.
(2) Crystalline perfume bottle has an image of “closer” aroma image; instead, perfume bottle with low transparent gives a “distant” image. The perfume bottle with diversified figures and round sculpts tends to provide a “fresh” aroma image; on the contrary, the bottle with sharp lines and simple sculpt has an image of “reach”. Perfume bottle with more sharp angles have a more “strong” aroma image; on the other hand, the larger round angles have more “tender” images.
Part 2. The preference of perfume bottle sculpt and perfume aroma among males and females.
(1) Male or female, all of them prefer bottle with round sculpts.
(2) Male and female have different preference of aroma. Male prefers “strong” aroma and female prefers “elegant” and “charming” aroma.
Part3. The fitness between the preferred perfume bottle sculpt and preferred perfume aroma.
No matter it’s male or female, all of them have a higher fitness of preferred aroma and preferred perfume bottle with respect to the aroma image and sculpt; it is particularly significance for female persons under test.

並列關鍵字

aroma image ； Key words: perfume ； perfume bottle ； preference ； smell image

參考文獻

參考文獻

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