產品使用上之環境媒體意象

Ambient Media Image of Product Usage

黎冠廷(Kuan-Ting Li)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2010年)

摘要

本研究之目的在探討如何運用環境媒體設計手法轉化在產品設計中，及其對應設計手法之可行性。內容共包含以下四大部分：（1）首先透過文獻探討及問卷分析環境媒體之意象，以瞭解環境媒體設計手法之本質。接著由環境媒體之具體事例，歸納出環境媒體手法之概念結構。（2）依據所得之子概念萃取出可能之設計手法。（3）依據各類環境媒體之設計手法設計樣本，並實施意象測試，分析產品環境媒體之意象結構及各測試樣本群之使用特徵與對應關係。（4）探討產品環境媒體意象與「有趣」、「喜歡使用」綜合評價之因果關係。主要結果歸納如下：
產品使用過程中之環境媒體意象可由表現使用時的內心感受之「生動的─平靜的」因素，及表現產品使用過程中的呈現手法的「曖昧未知的─清晰明朗的」因素所構成。
若能在產品操作過程中添加一些讓使用者感到創新感及多變性的因素，則將更能引起有趣的感受。使用過程上具備「希望的」意象的產品則可同時讓使用者喜歡使用並提高對產品的正面評價。

關鍵字

使用過程 ； 環境媒體

並列摘要

This research aims to discuss how ambient media technique is applied in product design and the feasibility of its corresponding technique, which includes the following four major parts: (1) First, analyze the images of ambient media by means of literature review and questionnaires to understand the essence of design technique of ambient media. Then summarize the conceptual structure of ambient media technique from specific cases of ambient media. (2) Extract possible design technique according to the sub-concepts acquired. (3) Design samples according to the design technique of various application processes and implement image test to analyze the image structure during product application as well as the application features and corresponding relationship of each group of test samples. (4) Discuss the cause-and-effect relationship between images and comprehensive evaluation like "interesting" and "like to use" in the process of product application. Main results are summarized below:
During product using process, the ambient media images may consist of heart feeling during application of products, "vivid - placid" element as well as "ambiguous and unknown - distinct and clear" element of presentation technique during product application.
In operating methods of product, e some elements can make users feel innovative and changeable are added during using product, "interesting" feeling will be aroused more strongly. Besides, products with "desirable" image will make users like to use them, and increase the positive evaluation as well.

並列關鍵字

ambient media ； using process

參考文獻

3. .林銘煌、方裕民、鄭仕弘（2008）。幽默設計的類別與表現技巧，設計學報，V.13(3)，pp. 61-80。

4. 林銘煌、艾序繁（2004）。產品的審美判斷與符號意涵-以Swatch 與其近似產品為例。設計學報，9(1)，pp. 47-62。

1. 杜政修（2008）。幽默商品設計之研究，國立成功大學工業設計研究所碩士論文。

5. Grenter, D.（1983）.Structure mapping : A Theoretical Framework for analogy. Cognitive Science,7,pp. 155-170

10. Suls, J., 1972, “A two-stage model for the appreciation of jokes and cartoons: An information processing analysis”, In J. N. Goldstein & P. E. McGhee （Eds）, Handbook of Humor Research, Vol. 1, Springer Verlag , New York, pp. 39~58.