應用環境媒體互動性之包裝設計及意象

Applying the Interaction of Ambient Media to Packaging Design and Image

洪楚雯(Chu-wen Hung)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2012年)

摘要

本研究之目的在探討環境媒體之互動性於包裝設計上之應用。內容包含四大部分：(1)首先透過現有環境媒體相關事例之調查、分析歸納環境媒體之互動性概念結構。(2)接著依據互動性概念結構之子概念，萃取對應之設計手法，並進行包裝設計及意象測試。(3)測試結果以主成分分析為主之方法，探討包裝使用上具環境媒體意象之構成要因，及其與各互動形式之對應關係。(4)最後以多元迴歸分析法分析影響「互動性」、「喜歡使用」之環境媒體互動性意象。
環境媒體之互動性概念可由五群子概念構成，分別為「與它物結合-隱喻表達理念」、「與它物結合-構造機能結合」、「與它物結合-外觀造型結合」、「使用者配合-直覺操作產生情境效果」及「使用者配合-使用者操作行為配合」。各類子概念可萃取出不同之設計手法，依各設計手法設計之包裝樣本所進行之意象測試，得以下主要結果：(1)構成環境媒體之互動性意象之主要因素為「歡樂的-沉悶的」、「激烈的-平淡的」及「清晰明瞭的-模糊曖昧的」。(2)「包裝之外觀配合特定操作行為產生互動效果」樣本群，其互動性意象傾向「歡樂的」且「清晰明瞭的」。(3)「包裝設計隱喻表達理念」樣本群，其互動性意象傾向「沉悶的」且「清晰明瞭的」。(4)「包裝之特定行為產生情境效果」樣本群，其互動性意象傾向「歡樂的」且「激烈的」(5)「包裝本身機能與使用者配合」樣本群互動性意象傾向「平淡的」且「模糊曖昧的」。
影響「互動性」與「喜歡使用」之環境媒體意象，分別為「活潑的」、「愉悅的」與「有趣的」、「幽默的」。互動方式具有「有趣的」意象之包裝給予互動之感受最為強烈；具有「愉悅的」意象之包裝則讓人喜歡使用。

關鍵字

包裝設計 ； 互動性 ； 環境媒體

並列摘要

The purpose of this research was to discuss how the interaction of ambient media transforming the image into the packaging design. The contents included four major parts: (1) First, we could realize the innate character of ambient media through investigating the examples of existing ambient media. (2) Then, based on the subsidiary concept of the in-teraction of ambient media, the corresponding design method could be acquired and the package design was used as the examples of testing. (3) The relations between the inter-action manners and ambient media image were analyzed by the principal component analysis. (4) At last, we assayed the overall influence of the interaction of ambient media and effects on 「Interactive」 or 「like-to–use」 by using the multiple regression analysis.
The interaction manners of ambient media consisted five design meanings were generalized: 「Combination with other articles-to express metaphorical concept」、「Combination with other articles-combination of structure functions」、「Combination with other articles- combined with the appearance」、「Combination with user- intuitive operation generates the situational effect」and「Combination with user- user operating behavior」.
In the relations between ambient media sample and the types of the interactions were as follows : (1)The major factor was composed by the images of “Joy – Depressing”, ” Stimulate - Plain” and” Clear - Ambiguous”. (2) The group of「The appearance of the packaging design with user-specific behavior bringing the interactive effect」whose image space scatter plot were bias "Joy" and ” Clear ”. (3) The group of 「packaging expressed metaphorical concept」whose image space scatter plot were bias " Depressing " and ” Clear ”. (4) The group of「The specific behavior of the packaging bringing situational effects whose image space scatter plot were bias " Joy" and ” Stimulate ”. (5) The group of 「Users combined the structure and functions of the packaging」whose image space scatter plot were bias " Plain " and “Ambiguous”.
Impacting the major image of「interactive」and 「Like to use」were "Lively", "pleasant" and "interesting", "humor". Packaging with fun and a sense of humor, can en-hance the level of interest of the users of the commodity, and like to use.

並列關鍵字

Packaging design ； Interaction ； Ambient media

參考文獻

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