- 學位論文
產品使用上之互動對可愛意象之影響
The influence of interaction of on lovely image using product
摘要
本研究之目的在探討使用者使用產品時，經由與產品互動傳達可愛意象之可行性。內容共包含以下四大部分：（1）首先經由日常生活中與人、事、物的互動行為或動作之調查，歸納出可愛意象之結構。（2）接著依據所得之具可愛意象之互動子概念，萃取對應之設計手法並以餐具之設計為例，依據各類使用過程之設計手法設計樣本，並實施可愛意象測試，測試結果再以主成分分析法探討產品使用互動上之可愛意象之結構，及各測試樣本群使用上之互動特徵與可愛意象間之對應關係。（4）最後，以多元迴歸分析方法探討產品使用上之互動意象與「可愛感」、「喜歡使用」綜合評價之因果關係。 主要結果分述如下：（1）產品使用上互動之可愛意象之互動概念子結構可分為五群子結構，分別為「互動中帶有活力的表現」、「出乎意料的行為互動」、「不經意的互動」、「誇張的互動」、「與小的事物互動」所構成。（2）因產品使用上之互動而產生可愛意象之設計手法，除了產品本身的材質、外觀等造形要素外，也包含了產品的使用過程及其情境。（3）各測試樣本群使用上之互動特徵與可愛意象間之對應關係中，當產品的互動特性異於一般產品時，人的心理上會較傾向於「不適的」感覺；反之，若與產品互動時和一般產品並無差別時，則使用者的心理會較傾向「舒適的」感覺。而產品使用上之互動行為多為出乎意料時，使用者傾向於「活躍的」感覺；反之，若使用上之互動較為平淡，則使用者的感覺較傾向於「沉悶的」。（4）而影響「可愛感」與「喜歡使用」程度的主要意象皆為「驚喜的－平淡的」、「愉悅的－沉重的」。換言之，若能在產品的使用互動上加入「驚喜的」及「愉悅的」因素，則可同時讓使用者產生可愛感並喜歡使用。
並列摘要
The purpose of this research was to conduct study on the feasibility of transmitting a cute image through product while the user is using the product. The contents included the four major parts: (1) Firstly through investigation on the interactive behavior or action between daily life and people, things and objects, the structure of the cute image could be induced.（2）Following this and based on the subsidiary concept of the interaction with cute image, the corresponding design method could be acquired. In addition, the design of tableware was used as an example and samples were designed according to the design method based on the course of using various types of tableware. Moreover, cute image test was carried out. Then the principal component analysis method was applied on the test result to conduct study on the structure of the cute image of the product usage interaction and the corresponding relationship between the interaction characteristics and the cute image on the usage of various test sample groups.（3）Finally, multiple regression analysis was used to conduct study on the cause and consequence relationship between the synthesized evaluation of the interactive image and 「cute feeling」 and 「love to use」 while using the products. The main results are described as follows: (1) The subsidiary structure of the interactive concept of the cute image of interaction while using the products can be divided into five groups of subsidiary structure including 「performance of vitality during interaction」, 「unexpected interactive action」, 「incidental interaction」, 「exaggerated interaction」 and 「interaction with trivial matters」. (2) For the design method of cute image generated from the usage of the product, apart from the material of the product itself and the styling essential factors including outer appearance etc., it also includes the course of usage of the product and its sentimental state. (3) In the corresponding relationship between the interaction characteristics and the cute image on the usage of various test sample groups, when the interaction characteristic of the product is different from the general product, psychologically people will tend toward the feeling of 「discomfort」 .Conversely, when there is no difference between the interaction characteristic of the product and general product, psychologically people will tend towards the feeling of 「comfort」. Furthermore, when the interaction behavior on the usage of product is mostly unexpected, the user will tend towards a feeling of 「lively」. Conversely, when the interaction on the usage is light, then the feeling of the user will tend to be 「boring」. (4) The main images affecting the extent of cute feeling and love to use are 「pleasantly surprised - mediocre」, 「exciting – heavy」. In other words, if the 「pleasantly surprised」 and 「exciting」 factors can be added to the interaction while using the product, this will simultaneously make the user to generate a cute feeling and love to use.