產品使用過程之期待意象

The Expected Image in the Process on Using Products

陳思因(Sz-Yin Chen)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2006年)

摘要

本研究之目的在探討如何運用產品之使用過程轉化為期待意象，及其對應設計手法之可行性。內容共包含以下四大部分：（1）首先透過文獻探討及問卷分析期待意象，以瞭解期待意象之本質。接著由期待之具體事例，歸納出期待意象之概念結構。（2）依據所得之期待子概念尋求產生期待之理由，以萃取出可能之設計手法。（3）以時鐘之設計為例，依據各類使用過程之設計手法設計樣本，並實施期待意象測試，測試結果以主成分分析法探討產品使用過程之期待意象結構，及各測試樣本群之使用特徵與期待意象間之對應關係。（4）接著，以多元回歸分析方法探討產品使用過程意象與「期待感」、「喜歡使用」綜合評價之因果關係。主要結果歸納如下：

第一部份：期待意象之概念結構
期待意象可由「符合認知效益的」、「未來的」兩大概念所構成。其中「符合認知效益的」是一種個人對事物主觀的看法，此一概念尚包含「如願」及「先入為主的結果判斷」兩種對預期結果的心理；而「未來的」則表示一種人對未來的期許或臆測，包含了「盼望」及「前衛」兩種意義，其下各層意義分別為「循序漸進」、「希望」與「刺激」、「新奇」四種子概念。

第二部份：產生期待意象之相關之設計手法
產生期待意象之設計手法，除了產品本身的材質、外觀等造型要素外，也包含了產品的使用過程及其情境。其中與使用過程相關者可整理出以下八項具體手法：「有固定先後順序的使用步驟」、「不斷進行的重複步驟」、「一連串的使用過程」、「接二連三步調快的使用步驟」、「隨機觸動的機關」、「違背常理的使用過程」、「能立即得到的回饋」、「易於掌控的操作方式」。

第三部份：產品使用過程與期待意象之對應關係
產品使用過程之期待意象結構可由代表產品特性的「好奇的─冷漠的」因素，及表現使用過程節奏的「隨機的─次序的」因素所構成。
整體而言，當產品的使用過程異於一般產品時，則人的心理上會較傾向於「好奇的」感覺；反之，若產品的使用過程和一般產品並無差別時，則人的心裡會較傾向「冷漠的」感覺。而節奏較緩慢的使用過程，較能讓使用者預期其回饋的發生，故較傾向於「次序的」感覺；反之，節奏較快速的使用過程，較無法讓使用者預期其回饋的發生，故較傾向於「隨機的」感覺。

第四部份：各類使用過程之期待意象與綜合評價之因果關係及其比較
（一）「以視覺以外的型式傳達結果」的使用過程：影響期待程度及喜歡使用程度的意象皆為「創新的－古板的」。
（二）「須經連續、迅速的使用步驟」的使用過程：影響期待程度的首要意象為「渴望的－排斥的」，其次為「驚喜的－平凡的」；影響喜歡使用程度的意象為「渴望的－排斥的」。
（三）「假借現有產品的使用特徵」的使用過程：影響期待程度的意象為「希望的－失望的」；影響喜歡使用程度的意象為「多變的－固定的」。
（四）「步調緩慢或需一段時間的等待」的使用過程：影響期待程度的首要意象為「希望的－失望的」，其次依序為「刺激的－平淡的」、「渴望的－排斥的」、「多變的－固定的」；影響喜歡使用程度的首要意象為「渴望的－排斥的」，其次為「希望的－失望的」。
「以視覺以外的型式傳達結果」群之「期待感」與「喜歡使用」評價在各群中皆為最高，並且影響「期待感」與「喜歡使用」程度的首要意象皆為「創新的－古板的」。換言之，若能在產品的使用過程中加入「創新的」因素，則可同時讓使用者產生期待感並喜歡使用。

關鍵字

使用過程 ； 期待意象

並列摘要

The purpose of this study will discuss the feasibility about how to change the process on using products into expected image, as well as its corresponding method of design. The content includes the following four major parts in total: (1) First, to understand the essence of expected image by virtue of discussion of literature and analysis of questionnaire. Next, summarize the conceptual structure of expected image from specific examples. (2) To extract the possible method of design based on the reason resulted from sub-concepts which look for the production of expectancy. (3) Take the design of clock for instances, the study tests expected images, designs the sample according to the design methods from all sorts of using processes, and using main element analysis method to analyzes the structure of expectancy during the process on using products and their corresponding relations between using traits from all kinds of tested sample groups and expected images. (4) Using multiple regression analysis method to discuss the cause and effect between the process on using products and synthetic evaluation about “expectancy” and “love to use.” In the following four parts are concluded and summarized in sequence, and suggestions for reference are given to the follow-up study. The principal results are concluded as the followings:

The First Part: Conceptual structure of expected image
Expected images are made up of two major concepts—“Fit for cognitive effect” and “Oncoming.” Among these concepts, “Fit for cognitive effect” contains “One’s wish fulfilled” and “Prejudiced judgement”, while “Oncoming” contains two meanings of “Hope” and “Avant-garde”. Under these ideas, each significance is separately showed as four sub-concepts— “Move in proper sequence”, “Hope”, as well as “Stimulus” and “Novelty”.

The Second Part: Related design method of expected image
Design method which produces expected image, in addition to the element of its own material and appearance, also contains the process on using products and its situation. Arranged eight specific methods in relative to using process are showed as follows: “Using steps with a fixed sequence”, “Unceasing repeated steps with the same action”, “A series of using processes”, “Using step with speedy and fast pace”, “Apparatus with irregular touch”, “Unconventional using process”, “Immediate receivable feedback”, and “Easy-controlling operation”.

The Third Part: Corresponding relation between the process on using products and expected image
Structure of expected image in the process on using products consists of the element “curious—emotionless” which represents trait of product and the element “haphazard—ordered” which presents tempo in the using process.
On the whole, when using process of products is different from general products, people tend to be “curious” in terms of their mentality. Conversely, if both of them are the same, people tend to be “emotionless” on their mind. Besides, the using process with slower tempo will be easier to make users expect its feedback, so their mind tend to be “ordered”; on the contrary, the using process with faster tempo can not make users expect its feedback, so their feeling tend to be “haphazard.”

The Fourth Part: Casual and effect between expected image in all sorts of using processes and synthesized evaluation and its comparison
(1) Using process of “Transmit the result by the form beyond vision”: Images which affect the level of expectancy and preference are “creative—old-fashioned.”
(2) Using process of “Using step which needs to be successive and fast”:
the primal image which affects the level of expectancy “thirsty—
rejective,” and next is “pleasantly surprised—mediocre.” The image which affects the level of preference is “thirsty—rejective.”
(3) Using process of “Make use of using traits from existing products”: the image which affects the level of expectancy is “promising—disappointed”; the image which affects the level of preference is “changeable—fixed.”
(4) Using process of “slow pace or the waiting for a period of time”: the primal image which affects the level of expectancy “promising—disappointed,” and next are in sequence “exciting－insipid,” “thirsty—rejective” and “changeable—fixed,” “surprised—mediocre.” The primal image which affects the level of preference is “thirsty—rejective,” and next is “promising—disappointed.”
The evaluation of “expected feeling” and “love to use” in group of “Transmit the result by the form beyond vision” is the highest than that in other groups. In addition, it affects that both primal images about the level of “expected feeling” and “love to use” are “creative—old-fashioned.” In other words, if the element “creative” can be added in the process on using products, it will produce an expected feeling simultaneously and make users love to use.

並列關鍵字

The process on using products ； Expected image

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