產品使用節奏對使用過程期待意象之影響

The Influence of Rhythm in the Process of Using Products on Expected Image

郭潔(Chieh Kuo)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2007年)

摘要

本研究之目的在探討產品使用節奏因素對使用過程期待意象之影響。內容共包含以下二大部分：第一部分為先依據先前研究「產品使用過程之期待意象」所淬取之四大類與使用節奏相關可能設計手法，蒐集其與節奏相關之具體事例，再利用群集分析整理出分屬四種不同使用節奏之16項具體設計手法。第二部分依前階段所得之具體手法設計成測試樣本，實施意象之測試，探討(1)使用節奏與期待意象之對應關係。(2)各群使用節奏樣本之期待意象與綜合評價之因果關係。(3)各樣本群使用步驟對期待意象之影響。(4)各項使用節奏要素之差異性。

第一部份：使用節奏之具體設計手法
四種不同使用節奏之16項具體設計手法分別為：
(1)「必須按部就班的使用，才能得到結果」：「整套多重單一動作依序完成，就能達到結 果」、「經過一個步驟後，就能達到結果」、「連貫性俐落動作依序地排列，而達成結果」、「整套動作組合分段依序完成，而達成結果」。
(2)「經由一連重複的動作，才能得到結果」：「單個動作不斷漸慢的過程」、「單個動作接連不斷逐步達成結果」、「單個動作依不同次數，有不同效果」、「長期反覆循環的動作組合而達成結果」。
(3)「經由接二連三的動作，才能得到結果」：「一整套動作無固定程序，最後達成結果」、「緊鑼密鼓流暢串連著不同節奏的動作」、「交替使用不同節奏的動作」、「短時間規律地使用單一動作，而達成結果」。
(4)「經由持續步調快的動作，才能得到結果」：「動作越快，結果越好」、「爆發動作的組合」、「有限時以致於必須步調快」、「速度必須達到某一程度才能觸發結果」。

第二部份：使用節奏對期待意象之影響
(1)使用節奏與期待意象之對應關係
產品使用節奏意象可由表現使用過程之節奏變化的「曖昧突發-次序分明」因素，及描述符合期待結果與否所產生之心理反應的「期盼-失落」因素所構成。
「緩慢間斷地重複單一動作」，較易預期其結果，會予人「次序分明」及「失落」之感；「瞬間連續的動作」，時間快又短暫，較易予人「曖昧突發」的感覺；「接連交換或重複的動作」，逐步地引出結果，也可有「期盼」之感。
(2)各群使用節奏樣本之期待意象與綜合評價之因果關係
(a)「快速地連續重複操作」：具「刺激的」、「熱情的」、「創新的」、「循序的」、「多變的」意象會讓使用者有期待感；具「渴望的」、「熱情的」及「清晰的」意象則會讓使用者喜歡使用。
(b)「短時間且一致漸進地的動作」：具「創新的」及「驚喜的」意象會讓使用者有期待感；具「驚喜的」及「循序的」意象則會讓使用者喜歡使用。
(c)「瞬間連續的動作」：具「未知的」、「渴望的」及「突發的」意象會讓使用者有期待感；具「渴望的」及「熱情的」意象則會讓使用者喜歡使用。
(d)「接連交換或重複的動作」：具「希望的」及「熱情的」意象會讓使用者有期待感；具「希望的」意象則會讓使用者喜歡使用。
(e)「分段的連貫動作」：具「渴望的」及「多變的」意象會讓使用者有期待感；具「渴望的」及「熱情的」意象則會讓使用者喜歡使用。
(f) 「緩慢間斷地重複單一動作」：具「渴望的」意象會讓使用者有期待感；具「渴望的」及「多變的」意象則會讓使用者喜歡使用。
「期待感」評價最高者為「接連交換或重複的動作」。「喜歡使用」評價為最高者為「瞬間連續的動作」。兩者影響「期待感」與「喜歡使用」程度共有的意象為「熱情的」。換言之，若能在產品使用節奏中，加入能予人「熱情的」感受，便能產生期待感並喜歡使用。
(3)各樣本群使用步驟對期待意象之影響
重複動作的「期待」評價會隨時間經過而變低，瞬間、交替的動作或讓結果呼之欲出的產品能讓「期待」評價上升。
(4)各項使用節奏要素之差異性
「強弱交替」的使用節奏動力較讓消費者「期待」，而「瞬間」的使用節奏較受消費者「喜歡使用」。「快慢變換」的使用節奏速度較受消費者「期待」及「喜歡使用」。「漸快」與「漸慢」的使用節奏在期待意象上則無顯著差異。

總而言之，使用節奏可影響產品使用上之期待意象，而不同產品使用節奏會予人不同的期待意象，若設計師在設計產品時，加上使用節奏的因素，可讓產品有不同的期待感，也能豐富使用上的趣味。

關鍵字

使用過程 ； 期待意象 ； 時間 ； 節奏 ； 使用節奏

並列摘要

Purpose of this study is to investigate the influence of the rhythm in the process of using products on the expected image of using process. The content is divided into 2 main parts: first is based on the previously studied “The Expected Image in the Process on Using Products”, 4 major categories of design methods of using rhythm, collect specific examples of rhythm, then use cluster analysis to sort out 4 different types of using rhythm which include 16 design methods. The second part is the influence of using rhythm on expected image, with testing sample derived from design methods mentioned in the previous section to conduct testing on expected image, examine (1) Correlation between sample of different using rhythm and expected image. (2) Causal relation between Eexpected image and synthesized evaluation of each sample group of using rhythm. (3) Influence of using steps of each sample group of using rhythm on expected image. (4) Diverseness analysis of each factor of using rhythm.

First Part: Specific Design Method of Using Rhythm
16 specific design methods of the 4 types of using rhythm are:
(1) Must be used in a fixed sequence to obtain outcome: “Entire set of single actions done in fixed sequence to obtain outcome”, “Go through one step to obtain outcome”, “A series of well-executed actions done in specific sequence to obtain outcome”, “Entire set of combined actions done in sequential stages to obtain outcome”.
(2) Go through constant repeated actions to obtain outcome: “Single action in a decelerating process”, “Single continuous action to obtain outcome progressively”, “Single action that with different frequency obtains different outcome”, “Long-term repeated set of actions to obtain outcome”.
(3) Go through quick succession of actions to obtain outcome: “Entire set of action without fixed sequence that obtains outcome in the end”, “Rapid flow of actions with different rhythm”, “Alternating use of actions of different rhythm”, “Single action done regularly in a short time”.
(4) Go through continuous rapid actions to obtain outcome: “The faster the action, the better the outcome”, “Combination of explosive actions”, “Fast pace due to time constraint”, “Must reach certain speed to obtain outcome”.

Second Part: Influence of Using Rhythm on Expected Image
(1) Correlation between Sample of Different Using Rhythm and Expected Image
Image of the using rhythm of products could be derived from the “ambiguously sudden – ordered clearly” factor which describes changes in the rhythm of using process, and the “eagerness – depressed” factor which describes psychological response to expected results.
“Slow, intermittent, repeated single action” is easier to anticipate outcome, which gives people a feeling of “ordered clearly” and “depressed”. “Instantaneous, continuous action” means short period of time that passes by quickly, and it gives people a feeling of “ambiguously sudden”. “Continuously alternating or repeated action” gradually induces the outcome, and gives a feeling of “eagerness”.
(2) Causal Relation between Expected Image and Synthesized Evaluation of Each Sample Group of Using Rhythm
(a) Using rhythm that belongs to the “Fast, continuous repeated action” group entails images of “Exciting”, “Passionate”, “Creative”, “Ordered”, “Changeable”, which brings a level of expectancy to users; images of “thirsty”, “passionate” and “clear” make people like using the products.
(b) Using rhythm that belongs to the “Short period of time, constant, gradual action” group entails images of “creative”, “pleasantly surprise”, which brings a level of expectancy to users; images of “pleasantly surprise”, “ordered” make people like using the products.
(c) Using rhythm that belongs to the “Instantaneous, continuous action” group entails images of “unknown”, “thirsty” and “sudden”, which brings a level of expectancy to users; images of “thirsty” and “passionate” make people like using the products.
(d) Using rhythm that belongs to the “Continuously alternating or repeated action” group entails images of “promising” and “passionate”, which brings a level of expectancy to users; images of “promising” make people like using the products.
(e) Using rhythm that belongs to the “Continuous action in stages” group entails images of “thirsty” and “changeable”, which brings a level of expectancy to users; images of “thirsty” and “passionate” make people like using the products.
(f) Using rhythm that belongs to the “Slow, intermittent, repeated single action” group entails images of “thirsty”, which beings a level of expectancy to users; images of “thirsty” and “changeable” make people like using the products.
“Continuously alternating or repeated action” receives the highest rating of “expectancy”. “Instantaneous, continuous action” receives the highest rating of “love to use”. The common image from both sides influencing “expectancy” and “love to use” is “passionate”. In other words, if using rhythm of products could include the factor of “passionate”, it would create a level of expectancy and appeal to the likings of people.
(3) Influence of using steps of each sample group of using rhythm on expected image
“Expectancy” rating of repeated action could get lower as time progresses; instantaneous, alternating action or outcome that would stir up anticipation could boost the “expectancy” rating of products.
(4) Diverseness analysis of each factor of using rhythm.
“Alternating between strong and weak” approach for momentum in using rhythm would create a level of “expectancy” among users, and “instantaneous” using rhythm would make users more “love to use”. “Alternating between fast and slow” approach for speed of using rhythm would make products more “expectancy” and “love to use” with users. “Accelerating” and “Decelerating” in using rhythm make no significant difference in expected image and synthesized evaluation.
Generally speaking, using rhythm could influence the expected image of using products; however, different using rhythm of products would give people different expected images. If designer could include the factor of using rhythm in product design, it would create different expectancy for products in addition to making them more fun to use.

並列關鍵字

Using Process ； Expected Image ； Time ； Rhythm ； Using Rhythm

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