- 學位論文
佛教博物館文創商品之開發研究
The Study of Cultural and Creative Products in Buddhism Museum
摘要
台灣近年因積極的發展文化創意產業，常以傳統的文化元素轉換應用於產品設計之中，一般而言，文化創意的設計元素存在於一般的生活之中，可從生活中具體的尋得，然目前有關文化元素的研究大多從形而下學的角度研究器物，鮮少以形而上學的角度切入，因此本研究特以形而上學的精神要素為出發，並針對宗教精神的探討，找出元素的本質精神。 綜觀現今台灣的宗教發展隨著十年來台灣經濟的貣飛，人民教育水準的提高以及高僧大德的弘法，佛教在台灣有了長足的發展，並以四大道場(慈濟功德會、佛光山、法鼓山、中台禪寺)最具代表性且影響社會的層面最廣。四大道場皆具完整的僧侶組織和百萬信徒及廣袤的廟孙，並且在國內外皆有各自的分支機構。 在推廣弘法理念的同時，佛教商品通常是道場與消費者互動的重要媒介，譬如慈濟的許多商品乃源自於急難救災與環保的理念。目前有關宗教的研究，內容多以宗教學、行銷策略、心理學及觀光產業發展為主，較少有針對宗教性文創產品的研究，因此本研究企圖找到佛教文創商品的定位與設計規範，作為佛教文化元素萃取的典範。 透過實際的設計型的研究，本研究認為不管是佛教文創商品設計或是任何文創商品的開發，都需要反映文物本身的深刻內涵讓使用者體認文化本身的精神性。但更重要的是要回歸到使用者的層面，且深刻體驗本質設計，以完成最佳化的設計。另外設計師欲進行佛教文創商品設計時，仍需實際的窺探佛法的大意，方能完成最佳化的佛教文創設計。
並列摘要
In recent years, Taiwan has made every endeavor in developing the creative culture industry. The transformation of traditional cultural elements is often applied to product design. In general, the elements of creative culture design can be found in daily life. Currently, most cultural element studies place emphasis on the utensils instead of spirit. The aim of this study is to find the essence of elements and discuss the religious spirit based on the spirit elements. Through a comprehensive viewpoint, the economic growth over past decade, the improving education standard and the power of Buddha have led to the Buddhist development in Taiwan. The Tzu Chi Foundation, Fo Guang Shan, Dharma Drum Mountain and Chung Tai World are the most representative rites which have a significant impact on the society. These four major rites all have completed clergy structure, million followers, grand temples and offshore branches. When promoting the religious concept, the religious products usually play an important role in interacting with clients. For example, many products from Tau Chi Foundation are made according to the concepts of rescue and environment protection. So far, most religious-related studies focus on the religious education, marketing strategy, psychology and development of tourism industry. There is a lack of religious creative culture studies. As a result, this study attempted to find the position of Buddhist creative cultural products and the standard of design to be taken as an example of the extraction of Buddhist culture elements. Based on the studies of practical design, this study believed that the Buddhist product design and the development of creative culture products all require a reflection of the intrinsic value on the relics to allow users experiencing the spirit of culture. More importantly, it is very necessary to concern about the users and deeply experiencing the essence of design in order to optimize the design. In addition, the designers must understand the main points of the Buddhist doctrine before completing the optimized Buddhist creative culture design.