耳環配飾造型與感性意象之關聯性

近年來隨著時代轉變及經濟發展下生活水準的提升，現代人在裝扮的要求更廣泛實現在平時的生活美學中，並以整體裝扮來表現個人特色與品味，而在裝扮中耳環配飾為消費者最常見搭配的飾品，消費者在配戴不同的耳環配飾後整體造型亦產生的不同造型感覺，以此做為決定購買的條件。因此本研究內容是針對一般消費者進行耳環配飾造型與感性意象之間相關性的研究，以感性工學的觀點，依據市面上販售耳環飾品對消費者進行耳環造型的意象與型態要素之對應關係之探討分析，以瞭解影響消費者耳環配飾選購的感性之造形設計。故本研究目的如下：1.探討大眾對耳環語義認知情形。2.瞭解設計背景者與一般消費者對耳環造型的意象認知情形是否有差異。3.瞭解不同耳環造型，影響一般消費者在意象語彙認知的情形。4.探討耳環設計元素與意象語彙間的對應關係，以提供設計原則，作為消費者選購與設計師實務設計之參考。研究結果分述如下：首先發現大眾對耳環配飾意象分析可歸納出質感性、風格性、時代性三個因素。其次透過檢定分析，發現設計師與消費者兩者間意象認知有所差異。再其次藉由消費者在各意象語彙平均值排序分析，可瞭解消費者對耳環配飾意象語彙認知情形。最後利用迴歸分析，歸納出耳環配飾與意象語彙對應關係，可提供消費者與設計師參考。

關鍵字

耳環配飾造型；感性工學；意象語彙

並列摘要

As the economy and standards of living improve with time, people tend to reflect their aesthetics of life on the way they dress as well as demonstrate their personal characteristics and tastes through the outfits and accessories they wear. Earrings are among one of the most common accessories that put a final touch to the entire look, which would also affect consumers’ purchase decision. This study is focused on the correlations between consumers’ choices of earrings (that go with the entire outfit) and Kansei image. The study adopts the approach of Kansei engineering to probe and analyze the correlations between the earring style elements and perceptions concerning earring styles based on how consumers match their earrings in accordance with their outfits, in the hope to understand how earring designs would affect consumer purchase decisions on earrings. The purpose of this study is as follows: 1. To explore the public awareness of the semantics of earrings. 2. To find out whether designers and consumers differ in the awareness of earring style image. 3. To understand how different earring styles may affect consumers’ awareness of image words. 4. To explore the correlations between earring design elements and image words. The design principles can be provided as a reference for consumers upon purchase and for designers of practical design. The study results are summarized as follows: Firstly, public image towards earring accessories can be categorized into three elements: quality, style, and time. Secondly, hypothesis testing and analysis suggested differences in the image awareness of designers and consumers. Thirdly, we could explore consumers’ cognition of earring-related image words through analysis on the average sequence of image words. Lastly, the correlations between earring accessories and image words can be concluded through regression analysis, which may serve as a reference for consumers and designers.