台灣原住民領帶圖騰配色之最佳化設計研究

消費型態隨著時代的變遷與經濟的快速發展，國民所得與生產技術的提昇出現大幅度的轉變，單純追求產品整體外觀的價值感已不能感動消費者，若在消費的過程中能理解、親近或傳承文化的意義，更會構成一個重要的關鍵決策因素。產品存在的意義已不再只是滿足人的基本需求，而消費者亦由被動而趨於主動，唯有明確地掌握消費者的感受與需求，才能更貼切地將產品傳達於消費者，原住民各族因有豐富的文化延續感，透過與生活產品的結合，將可成為建構形態辨識最理想的方式。要理解消費者對原住民，特別是排灣族圖騰融合產品設計的認同或偏好接受程度，是本研究主要探討的目的，得出結論將可成為拉近消費者距離的關鍵因素，不但能藉由問卷調查一窺消費者心理，也能思考如何影響消費者對產品的購買慾望，甚至能創造原住民各族圖騰在商業運用上的附加價值。

關鍵字

臺灣原住民、圖騰設計、聯合分析法、最佳化設計

並列摘要

Consumption patterns with the changes in the times and the rapid economic development, national income and production technology to enhance the emergence of a substantial change in the pursuit of the overall appearance of the product sense of value can not be touched by consumers, if the consumer can understand the process, Close or heritage of cultural significance, but also constitute an important key decision-making factors. The meaning of the existence of the product is no longer just to meet the basic needs of the people, and consumers are moving and tend to take the initiative, only a clear grasp of the feelings and needs of consumers in order to more accurately convey the product to consumers, aborigines Because of the rich cultural sense of continuity, through the combination with the living products, will become the construction of the ideal form of identification. To understand the consumer's recognition or preference acceptance of the design of the indigenous peoples, especially the Paiwan totem fusion product, is the main purpose of this study, and the conclusion will be a key factor in approaching the distance of the consumer. By the questionnaire survey a glimpse of consumer psychology, but also to think about how to influence the consumer's desire to buy the product, and even create the indigenous totem in the commercial use of the added value.