網路防疫文宣訊息之視覺呈現研究-以新冠肺炎為例

The Research on the Visual Presentation of InternetAnti-epidemic Propaganda Messages-Taking New Coronary Pneumonia as an Example

郭大海(Ta-Hai Kuo)

指導教授 ： 王藍亭

台南應用科技大學/設計學院/視覺傳達設計系碩士班/碩士(2021年)

摘要

本研究主要探討有關網路新冠肺炎「COVID-19」防疫文宣，在運用各種資訊管道傳達後的效果研究。並以若干具有代表性之影像、圖片、文字訊息，透過網路、社群APP、Line等媒介傳遞後，並從其中分析其視覺傳達成效。討論以何種類型視覺呈現效果最為大眾所能接受，並且獲得迅速之回應與防護處理，再加以分析後，以提供未來類似相關網路防疫文宣之運用與改進。本研究運用文宣觀察法、內容分析法、人員訪談法、問卷調查法等，探討有關網路新冠肺炎防疫文宣之視覺傳達效果。研究目的:何種網路訊息文宣資料傳遞的視覺傳達效果較為大眾所能接受。研究內容為:以網站防疫海報、防疫宣導影片做為題材，針對素材加以分析、取樣探討何種類型的文宣能較有效的達到視覺傳達呈現的效果，每類取樣五種最常見到的樣本，實施分析與探討其傳達效果。研究預期結果:透過蒐集網站資訊的防疫海報、防疫宣導影片，探討何種類型樣本傳達的效果較好，何種類型樣本傳達較不易為大眾所能接受，從而提供未來有類似疫情時文宣品效果評估貢獻。
本研究結果發現:
一、海報類樣本整體總分得分，依序為A05的35.10最高、其次為A02的34.94。
二、影片類樣本體整總分得分，依序為B04的34.54最高、其次為B03的34.53。
三、在性別變項上有顯著性差異的樣本為：A02、A03、A04、A05、B01、B02、B03等7個樣本。
四、在職業類別變項上，全部（A01~A05、B01~B05）10個樣本均呈現顯著性差異水準。
五、在年齡層類別變項上，全部10個樣本均呈現顯著性差異：
(一)全部（A01~A05、B01~B05）10個樣本在18歲以下之得分相較23歲以上者皆達顯著性差異水準。
(二)除了B04以外，A01~A05、B01~B03、B05等9個樣本在18歲~22歲之得分相較23歲以上者皆達顯著性差異水準。
關鍵詞:網路、防疫文宣、視覺、新冠肺炎

關鍵字

網路 ； 防疫文宣 ； 視覺 ； 新冠肺炎

並列摘要

The research mainly investigate about the prevention photos and videos related to "COVID-19" on the Internet and the effect can be displayed on different type of various information channels. The visual communication effects can be analyzed via a number of representative images, pictures, text messages that are transmitted through the Internet, APPs, maybe Line or more. The point we discuss that what type of visual presentation effect is most acceptable with public, and how to obtain immediate response and preventive measure, the information analyzed can be provided for application and improvement of Internet Anti-epidemic Propaganda in future.In this case, exploring the visual communication effect of the Internet COVID-19 prevention propaganda via the methods of propaganda were observation, content analysis, personnel interview, questionnaire survey, etc. Study Purpose: What kind of visual communication effect of network information communication is more acceptable for the public? Study Content: By using epidemic prevention posters and videos from website as the theme execute analysis and sampling of the materials and samples, which one can obtain an effective effect. Each one will be sampling five most common samples for the analysis and explore its communication effect. Expected Results of Study: Through the epidemic prevention posters and videos we collect from website information, we can find which types of samples are better to communicate, and which one are not. It could be provide related information to epidemics like COVID-19 as an evaluation and contribution in the future.
The results of this study found:
1. The overall total score of poster samples is 35.10 for A05, the highest, followed by 34.94 for A02.
2. The overall total score of film samples is 34.54 for B04, the highest, followed by 34.53 for B03.
3. The samples with significant differences in gender variables are: A02, A03, A04, A05, B01, B02, B03 and other 7 samples.
4. In terms of occupational category variables, all the 10 samples (A01~A05, B01~B05) showed significant differences.
5. In terms of age category variables, all 10 samples show significant differences:
(1) The scores of all 10 samples (A01~A05, B01~B05) under the age of 18 reached a significant level of difference compared with those over the age of 23.
(2) In addition to B04, the scores of 9 samples including A01~A05, B01~B03, B05, etc., at the age of 18-22, all reached significant levels of difference compared with those over 23.
Keywords: Internet, epidemic prevention literature, vision, new coronary pneumonia

並列關鍵字

Internet ； epidemic prevention literature ； vision ； new coronary pneumonia

參考文獻

參考文獻

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