- 學位論文
民宿經營具養生特色之區位選擇─以中部地區方案策略為實證
Multi-criteria Selection for A Regimen Accommodation Location to Plan Strategies for Central Taiwan Area
摘要
本研究採用群體決策法對民宿區位選擇方案加以排序，實證中以中部地區三方案在群體評估下，分五大構面十一項準則，採用層級分析(Analytic Hierarchy Process, AHP)透過專家及經營者評比對各方案依構面、準則找出最佳方案。其五大構面分別為(1)環境品質(2)交通便利(3)經濟成本(4)市場競爭(5)公共資源等。此外，十一項評估準則有：(1)空氣淨化程度(2)水源品質程度(3)養生食材供應(4)大眾運輸(5)轉運接駁路線(6)土地成本(7)人力資源成本(8)競爭者數量(9)同業供給密集度(10)名勝古蹟、公有天然設施(11)消費據點密集度。在方案選擇中，則以水質佳之南投埔里鎮、臺灣人口長壽著名之新竹關西鎮及養生村聚集的苗栗南庄做為參考據點。本研究以養生特色為目標透過群體分析評估三大方案為例加以實證，完成最佳策略之選擇。結果發現最適合設置民宿兼具養生的方案地區為苗栗南庄鄉，其次為南投埔里鎮，最後為新竹關西鎮。
並列摘要
This article adopts the group decision-making method to the regimen accommodation location selection scheme to sort. The object is divided by five constructions and 11 criteria, we use the Analytic Hierarchy Process (AHP) , discovers the optimal alternative. These five constructions are (1) environment stratification plane (2) transportation convenient (3) economic costs (4) market competitiveness (5) public resources and so on. In addition, 11 appraisal criteria include: (1) air quality (2) water source quality (3) regimen food give (4) public transportation route (5) transportation connection (6) land costs (7) human resource costs (8) competitor quantity (9) competitor density (10) scenic ruins (11) consumer base density. This research focus on the regimen accommodation location and the analyze of appraisal as the goal by the community to discover the optimum strategy. In the program selection, Puli Township(Nantou County), Kansai Township(Hsinchu County), Nanzhuang Township (Miaoli County) as a reference base. The results showed that the best regimen for programs set the B & B area is Nanzhuang Township, followed by the Puli Township, the last for the Kansai Township.