獨立書店的多元樣貌

本研究旨在探討獨立書店多元樣貌，由文本資料彙整分析、獨立書店實地探查、書店店主個案訪談等研究方法著手，從書店之空間、物件、經營者及營運細節等面向深入剖析當代獨立書店的精神內涵與意義價值，並探究書店區位於創意街區與巷弄社區及社群間的經營差異及其影響，藉此瞭解獨立書店經營者的心路歷程與管理經驗。獨立書店最重要的元素是「人」，將書的知識透過經營者建構為有意義的流動，產生思想價值的撞擊，帶來視野與生活的改變，進而影響社群與所處的社區。獨立書店同時能為文化活絡、社區發展、觀光促進等方面帶來效益，本研究揭示其存在意涵與多元面貌的價值。

關鍵字

經營管理；巷弄社區；創意街區；獨立書店

並列摘要

The purpose of this study is to explore the diversity of independent bookstores, research methods for data analysis, field study and interviews with four different independent bookstore owners. From the bookstore space, objects, operators and operational details, etc., in-depth analysis of the independent bookstore soul and value, explore the operational differences and impact between ‘‘creative district’’, ‘‘communities’’ (like apartment complex) and ‘‘communities’’ (like community website) to understand independent bookstores owner's internal struggle and management experience. The most important element of an independent bookstore is "people", which transforms the knowledge of the book into meaningful flows, bringing the impact of the ideological value system, and changing the vision of life affecting the community. Independent bookstores can also bring benefits to cultural activities, community development, and tourism promotion and so on. This study is to indicate the value of its existence meaning and diversity.