開放源代碼軟體商業模式創新之研究

隨著電腦科技的高速發展和互聯網在全世界的廣泛普及，人類徹底改變了原有的生活與工作方式。近二十年來，以開放源代碼軟體為代表的開放源代碼創新模式取得了巨大的成功。因此，本研究採賽局理論分析方法，探討開放源代碼軟體商業模式創新。研究結果顯示，對於開發而言，在模組化結構的自由軟體(free software)開發中，其收益明顯增加，且高於「搭便車」者的收益。當市場中存在異質性用戶並且其消費具有網路外部性(network externality)時，廠商需要比較在不同開放源代碼的商業模式下，如何通過研發模式，授權協議和產品與服務價格的設計來實現利潤最大化。

關鍵字

開放源代碼；商業模式；模組化

並列摘要

With the rapid development of computer technology and the widespread popularity of the Internet all over the world, human beings have completely changed the original ways to live and work. In the past two decades, the innovative modes of open source codes, represented by open source code software, were a great success. Therefore, this study explored the business mode innovation of open source code software by game theory analysis. According to the results, in modular-structured free software development, the benefits of development significantly increase and are higher than those of free riders. If there are heterogeneous users in the market and their consumption has network externality, manufacturers need to try to maximize profits through the design of research and development models, licensing agreements, and the pricing of products and services by comparing business models of different open source codes.