台商企業到越南投資與經營策略之研究

2006年11月，越南正式加入世界貿易組織，其對外貿易進入了一個新的發展階段。同時擁有龐大人口紅利，地理位置更使其具備搶攻東協市場優勢，儼然已成為台商非常重要的市場。因此，本研究目的主要探討越南投資環境評估，其能提供台商企業有效建言。工資相對低廉，已成為台商重要舞台，也是開發東南亞市場第一首選。在劣勢方面，越南近年來通貨膨脹飆漲，基本工資漲了近兩倍，且罷工頻傳，法令不健全，導致台商投資越南設廠經營成本提高等。最後，本研究提出四大策略供台商企業參考。關鍵詞：投資環境、外國直接投資

關鍵字

投資環境；外國直接投資

並列摘要

Vietnam’s foreign trade entered a new phase with its official entry into the World Trade Organization (WTO) in November 2006. Vietnam has become a very important market for Taiwanese businesses due to its large demographic dividend and its geographical location which gives it an advantage in entering ASEAN markets. Therefore, the main aim of this study is to examine an investment climate evaluation of Vietnam and to provide helpful suggestions to Taiwanese businesses and enterprises. Vietnamese industry and commerce costs are relatively inexpensive and it has become an important market for Taiwanese businesses, taking the lead in opening up Southeast Asian markets. On the other hand, some disadvantages include soaring inflation in Vietnam in recent years, an almost twofold increase in the basic wage, incessant strikes, and lax law enforcement, causing the operating costs of Taiwanese businesses to increase when investing in Vietnamese factories. This study concludes by proposing four main reference strategies for Taiwanese businesses and enterprises. Keywords: Investment Environment, Foreign Direct Investment, FDI