委託主與設計端之有效溝通要素研究-以包裝設計為例

本研究主要目的在於探討包裝設計流程中，業主與設計公司間有效的溝通要素。研究擬採質性研究法，邀請包裝設計委託主與設計端雙方有效率的溝通者為研究對象： (1)針對某項產品模擬溝通情境，請雙方進行對談。 (2)對談結束後，請委託主與設計師分別為雙方想法一致性、溝通內容豐富程度，及對於雙方意見的接納程度進行評分，並列舉彼此溝通方式與內容的優缺點及改進之道。 (3)研究者根據訪談大綱，分別對包裝設計委託主與設計師進行訪談，以了解溝通情形，並從中歸納有效溝通因素，以及需要改進的地方。 (4)研究者針對委託主與設計師的對談記錄，對雙方想法一致性、溝通內容豐富程度，及對於雙方意見的接納程度進行評分，並列舉彼此溝通方式與內容的優缺點及改進之道。

關鍵字

包裝設計；委託主；設計端；溝通要素

並列摘要

The main purpose of this study is exploring the effective communication factors between the delegator and the design company in the packaging design process. The qualitative research method would be adopted, inviting the effective communicators of packaging delegators and designers in the research project, and carrying out the following research steps: (1) Simulating a communication situation for a product, and invite delegators and designers hold a talk. (2) After the conversation, inviting delegators and designers scoring for the consistency, the richness of communication content, and the acceptance of opinions separately. Listing the advantages and disadvantages of the communication methods and contents from each other, and proposing improved approaches. (3) According to the interview outline, the researcher would like to interview the delegators and designers separately to understand the communication situation, summarizing the effective communication factors and proposing improved approaches. (4) According to the record of conversation from delegators and designers, the researcher scores their consistency, the richness of communication content, and the acceptance of opinion from each other. Listing the advantages and disadvantages of the communication methods and contents, and proposing improved approaches. Advices and specific recommendations of communication would like to be provided for delegators and designers to improve product marketing effectiveness on the basis of the results of the study.