以社群網站之觀點探討對線上遊戲使用者參與之影響

隨著線上遊戲的快速發展及龐大的經濟效益，線上遊戲已引起產業及學術界相當的關注。過去相關研究指出，線上遊戲使用者尋求娛樂、規避現實及同儕影響力等社會及心理因素為影響使用線上遊戲之原因；然而，文獻中卻少有提及社群網站對線上遊戲使用者使用意願的影響，因此，本研究將以社群網站之觀點，結合團體認同、識別效應、易用認知及娛樂認知，探討線上遊戲使用者參與線上遊戲之動機因素。本研究透過相關文獻之整理，提出一解釋線上遊戲的行為模式，並經由問卷發放，及統計分析進行驗證，問卷發放之後回收之有效問卷423份，填答者多為學生族群，經過統計分析之後發現群體的力量比遊戲本身是否好玩更能影響參與意願，因此設群網站的經營與遊戲方面的合作變的明顯與重要。

關鍵字

科技接受模式；團體認同；識別；社群網站；線上遊戲

並列摘要

Following online games develop fast and have huge economical benefits. It caused fair concern from the industry and the academia.In the past research pointed out the reasons effect online players to play online games are to look for entertainments, escape reality and affect by the same generations etc. ; However , In the documents rarely mention the affection of player’s aspiration in the social network,Therefore,This study will stand on the viewpoint of social network to discuss online players’ motivation. It also combines the identification of groups, recognition effect, cognition of simpleness and entertainments. This research is though the arrangement of relational documents and proposes explaining the behavior pattern of online games by questionnaires. It processes verification to gather statistics and analysis and recycle the 423 valid questionnaires that participants are most students.After gathering statistics and analysis, the power of groups is more affective than the games of interest in the willing of motivation from students under 20. Therefore, running social network and how to cooperate with game company to look for earning opportunities, or managers how to set the website that increases games’ motivation. It becomes very important.