導入洞見設計之產品創作研究

2008年國際工業設計社團協會(ICSID)在發起的世界設計之都WDC (World Design Capital)全球性活動時指出，全球有超過一半以上人口居住在都市，生活品質不斷受到居住環境的衝擊。所以此次2016台北世界設計之都提倡的四項議題「生命健康」、「生態永續」、「都市再生」以及「智能生活」，的確是都市文明所必須迫切面臨的主要問題。就設計師而言，如何透過一套設計方法，使得設計創作能夠更有效率的達成目標，滿足生活的物質需求，成了未來設計師的重要課題。本創作論文提出了一套新的「洞見設計」方法以進行產品設計創新，將2016台北世界設計之都所提倡的四項議題導入為20件創作的設計主題，並運用「洞見設計」方法進行設計以印證此項設計方法的效果。研究結果顯示，「洞見設計」方法的發想、洞見、巧併，和融合等四個步驟可以進一步解釋漏斗狀的反覆擴散與聚歛過程所形成的既有設計思維模式。因此頗有助於設計師在「發想」而獲得許多解決方案之後，能夠藉由問題與需求分析所產生的「洞見」、發現問題和需求以及解決方案之間的關聯而省去解決方案之間費時的逐項比較，快速進行「巧併」而在問題和需求以及解決方案之間半直覺地形成巧妙的配對，進而加以「融合」並形成富有創意的產出。歸納言之，「洞見設計」方法具有以下五項特點： 1.「洞見設計」的發想、洞見、巧併、融合四步驟，有利在設計上實踐。 2.由問題與需求分析產生的「洞見」，有助於省去後續方案的逐項比較。 3.「巧併」的步驟有助於快速分析問題與方案進行半直覺性的配對。 4.將「洞見」與「巧併」加以「融合」頗利於形成富有創意的產出。 5.20件創作，3場展覽，其中5件競賽成績突出，顯見傑出成果。

關鍵字

設計方法；洞見設計；巧併；設計思維

並列摘要

When the International Council of Societies of Industrial Design (ICSID) initiated the global campaign of World Design Capital (WDC), they pointed out that as we have more than half the world population now living in cities, where the living environment is having significant impacts on their living quality. Therefore, “Life Quality and Health”, “Ecological Sustainability”, “Urban Regeneration”, and “Smart Living” became the main issues of the campaign for WDC Taipei 2016, which were indeed the imperatives that designers have to face in the near future. To fulfill the mandate of satisfying people’s needs effectively, looking for ways to utilize design methodology for the enhancement of our products have become an important issue for designers in the future. This paper proposed a new design method of “Insightful Design” for creative product design. The four major issues of the campaign for WDC Taipei 2016 are adopted as the theme for 20 creative designs and applied the method of “Insightful Design” to demonstrate its effectiveness. The research results showed that the four steps of “Ideation”, “Insight”, “Bricolage” and “Integrate” in the method of “Insightful Design” could effectively interpret the funnel-shaped process of design thinking that consists of an iterated series of divergent and convergent thinking. Therefore, this methodology is helpful when designers had reaped abundant proposals for solving problems of the user after their “Ideation” efforts. Then it can further enhance the generation of “Insights” that will lead to the discovery of links between needs and solutions and save much time than the systematic comparison between solutions. Moreover, the step of “Bricolage” can facilitate creative matches between needs and solutions semi-intuitively. Finally, the step of “Integration” can spark fusions between needs and solutions to generate creative design outcomes. To summarize the merits of the new method of “Insightful Design”, there are five points as follows: Insight design has the following characteristics: 1. The four steps of “Ideation”, “Insight”, “Bricolage” and “Integration” in the method of “Insightful Design” could enable designers to go through this process more effectively. 2. It can further enhance the generation of “Insights” that will lead to the discovery of links between needs and solutions and save much time than the systematic comparison between solutions. 3. The step of “Bricolage” can facilitate best matches between needs and solutions semi-intuitively. 4. The final step of “Integration” can spark fusions between needs and solutions to generate creative design outcomes. 5. There are five among them won prizes in outstanding design competitions, which demonstrated that this design method is capable of enhancing creativity in product designs.

並列關鍵字

Design method ； Insightful Design ； Bricolage ； Design thinking

參考文獻

1.Baker, T., Miner, A. S., & Eesley, D.T. (2003). Improvising firms: Bricolage, account giving and improvisational competencies in the founding process. Research Policy, 32, 255-276.

Google Scholar

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