- 學位論文
立式划槳參與者遊憩動機、休閒效益及滿意度關係之研究
The Study on the Relationship between Leisure Motivation, Leisure Benefit and Satisfaction of Stand Up Paddle
摘要
本研究之目的在於了解SUP活動參與者之背景變項、比較不同背景變項SUP參與者在遊憩動機、休閒效益與滿意度之差異情形、探討SUP活動參與者遊憩動機、休閒效益與滿意度之間的相關情形及探討SUP活動參與者遊憩動機、休閒效益與遊客滿意度之迴歸預測情形。 研究主要採問卷調查法搜集資料，以體驗過SUP之遊客為調查對象，使用立意抽樣之方式，於遊客體驗完SUP後徵詢其意願，請其填寫網路問卷，並於SUP相關之LINE群組，如「武荖坑抗夏大作戰」、「立槳、魚雷飄飄體驗」、「SUP立式單槳衝浪」及「SUP二手交流區」及本研究作者之Facebook、Instagram等，採網路問卷方式調查SUP參與者之遊憩動機、休閒效益及滿意度與其相關情形。 本研究於問卷回收後，以SPSS統計套裝軟體20.0版本執行資料處理與統計分析，使用描述性統計分析、獨立樣本t 檢定、單因子變異數分析及相關分析等相關統計方法，進而瞭解SUP遊客背景變項的分布情形及了解遊憩動機、休閒效益及滿意度三者間的相關情形。
並列摘要
The purpose of this study is to understand the background variables of SUP activity participants, to compare with leisure motivation, leisure benefit and the satisfaction between different background variables of SUP participants, and explore the related situation and regression prediction in motivation, leisure benefit and satisfaction of SUP participants . This research is mainly used questionnaires to collect data. This surveyed is focus on visitors who have experienced of SUP. We will use the method of sampling to request visitors who have experience SUP to fill out the online questionnaire and the LINE group related to SUP. Such as "Wuhankeng Anti-Summer operation", "Standard Paddle, Torpedo Fluttering Experience", "SUP Vertical Single Paddle Surfing" and "SUP Used Exchange Area" and the authors of this research, Facebook, Instagram, etc. The questionnaire survey was used to investigate the motivation, leisure benefit and satisfaction of SUP participants and their related situations. After the questionnaire was collected, the package of SPSS statistical software 20.0 version was used to perform data processing and statistical analysis. Using Descriptive Statistics Analysis, Independent Sample t-test, One-Way ANOVA and Correlation analysis were used to understand the distribution of the SUP visitors’s background variables, and the related situations between leisure motivation, leisure benefit and satisfaction.