非線性敘事文本運用於互動影片下探討科技接受模式研究

在數位時代的今日,原本線性敘事文本下的影片,也延伸出非線性敘事的影片,從單一的劇情走向轉為多方向的劇情,而其中的「互動性」即為一項重要的特質,觀眾透過與影片的互動,將劇情帶入不同走向的結局。創作與科技是緊密相扣的,數位作品不僅是運用科技媒材來創作,也充分展現了科技的某些特質性,而用互動的概念與媒介來詮釋作品,從創作者本身延伸至觀眾,作者與觀眾發展出了實質的互動。Davis 於 1986 年提出了「科技接受模式」,主要便是希望能夠運用這個模式來解釋、診斷、與預測使用者面對新資訊系統時的態度與行為,本研究將沿用理論中的「知覺有用性」、「知覺易用性」及「使用態度」,三項主要因素,來探討非線性敘事文本融入互動裝置下,觀眾對該互動作品的態度及行為滿意度,在影片樣本製作的方式,以新藝術新媒體的觀念,將一般短片,透過不同方式來呈現, 將影片內容拆解,利用多視角拍攝來表達不同觀點,以不同角度去窺探同一故事的發展,甚至是不同的發展。進一步的從各年齡層採樣,以從中探討各年齡層對於互動影片的態度及內容回饋程度之差異。研究結果發現,不同年齡層的對於互動影片之內容回饋較無顯著差異,但在滿意度上,20 歲~35 歲青年有明顯高於 19 歲以下及 36 歲~50 歲觀眾。雖然分析後並沒有較顯著之差異,但在個別深度訪談時了解,觀眾較不能接受複雜的劇情影片運用在互動影片上,而對影片互動功能普遍是感到有趣的,操作上的提示則是越清楚越好。

關鍵字

非線性敘事文本；互動裝置；科技接受模式

並列摘要

n this digital era, some films originally based on a linear narrative text have been made to have a non-linear narrative structure. In a non-linear narrative structure, the story can develop in numerous and unpredictable directions, depending on the audience's non-linear narrative films. Creation and technology are closely related. Digital works are created using technological media and thus reflect certain characteristics of technology. Using the concept and media of interactions, the author can get feedback from the audience and react to the feedback in his/her work. As a result, there will be substantive interactions between the author and the audience on the development of the author's work. Davis introduced Technology Acceptance Model in 1986 to explain, diagnose, and predict users' attitude and behavior when they are presented with a new information system. Based on the three primary factors in this model, namely "perceived usefulness", "perceived ease of use", and "attitude toward using", this study investigated the audience's attitude toward and satisfaction with interactive films produced by an interactive device to have a nonlinear narrative text. The sample films were made according to the concept of new media. The film content was decomposed. Multi-angle photography was applied to express different ideas, and the development of each story was viewed from different angles. Respondents were also selected from different age groups to examine the difference in attitude toward interactive films and level of feedback between age groups. Results indicated that the difference in level of feedback between age groups was not significant. In terms of satisfaction, respondents aged between 19~30 were more satisfied with interactive films than those aged under 18 or aged between 31~50. Although the differences were not statistically significant, respondents expressed in individual in-depth interviews that developing films with a complicated storyline into interactive films was less acceptable to them. Generally, the interactive functions of interactive films were interesting to them, but the operational hints could be clearer.