以方法目的鏈探討家庭親子旅遊
體驗之內涵與價值

家庭親子旅遊是一項計畫性之休閒活動，家長除了依據兒童之喜好而進行規劃，更預期能提供具有體驗與學習的行程，讓子女藉由旅遊場域之欣賞與觀察，持續產生體驗，發展知識。據此，本研究建構以家庭親子旅遊活動體驗學習之主軸進行探討。根據體驗經濟模式、體驗學習相關論述的基礎，本研究對於家庭親子旅遊活動的特性，應用方法目的鏈的理論，進行資料的收集與分析。研究過程立意選擇一年內曾辦理家庭親子旅遊活動，且有六歲以下、或中小學階段求學之子女共同參與的10個家庭為對象，採用軟式階梯法與家長，進行深度訪談，並整理出訪談之逐字稿資料。根據方法目的鏈所定義、連結關係，進行屬性、結果與價值之類目與內容之分析，首先，經統計次數列出家庭親子旅遊活動鏈結之矩陣表；另以製成價值階層圖，此亦呈現本研究家庭親子旅遊活動體驗之整體概念；分析結果計分列七項屬性活動、六項結果與四項價值，受訪者認為經由家庭親子旅遊活動，家庭成員獲得了探索與挑戰、性格發展、家庭幸福感與創造回憶等價值。參與者經由景點刺激，研究發現除可產生新的體驗學習內容，豐富生活經驗，並與體驗學習文獻相呼應；研究者更提出家庭親子旅遊活動體驗模式中，屬性活動會是具有關鍵性機制之觀點。依據上述，本研究提出家庭親子旅遊活動後續相關研究主題之建議，以及創新旅遊業實務發展之構想。

關鍵字

家庭親子旅遊；體驗經濟；體驗學習；方法目的鏈

並列摘要

Family trips are a great way for children to expand their horizon, appreciate travels and be more observant of their surroundings. Not only can parents plan trips ahead of time to satisfy their children’s personal interests, but also provide a structure to a fruitful learning experience. Thus, this research investigates the importance of experiential learning in family trips. Experience economy, experiential learning, and a Means-End Chains (MEC) approach were used to study different characteristics of a family trip. Specifically, a total of ten people who took family trips within one year were interviewed. In-depth interviews were performed with the soft ladder approach while interview transcripts were compiled and analyzed. HVM was drawn to reveal relationships among different concepts, which included seven attribute activities, six consequences and four values. The interviewees believed that through family trip activities, they were able to obtain experiences in exploration, challenges, character development, family happiness and forming creative memories. Overall, results showed that participants can make new experiential learning through stimulation of scenic messages and suggested that attribute activity was a key factor in MEC. Findings from this study can further advance research in differential themes related to family trip activities as well as innovate tourist management and development ideas.

並列關鍵字

family trip ； experience economy ； experiential learning ； Means-End Chains

參考文獻

Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.

小野(1997)。第二童年。台北：遠流。