自行車深度愛好者休閒效益創新模式研究

The Innovative Model of Leisure Benefit for Bicycle Enthusiasts

李世傑(Shih-Chieh Lee)

指導教授 ： 范振德

嶺東科技大學/民生學院/觀光與休閒管理系碩士班/碩士(2022年)

摘要

騎乘自行車不僅是節能減碳最佳的交通工具之一，也是各先進國家致力於發展的低碳旅遊產業。臺灣近幾年建設自行車道完善，因而掀起自行車休閒風潮。更有一群積極主動挑戰的自行車深度愛好者，選擇自行車作為休閒活動的主要工具，挑戰環島、峻嶺、涉入異地風情之處，此方面有關遊憩體驗與休閒效益之探討甚少。本研究藉由次級資料分析法及半結構式深度訪談法蒐集研究資料，再以專家諮詢之三角交叉檢定驗證信效度；後續經由紮根理論授權之ATLAS.ti分析軟體進行見實性編碼、開放性編碼萃取關鍵語彙，再以主軸性編碼歸納遊憩體驗構面；最後以選譯性編碼演譯休閒效益，最後進階以詮釋結構模式(ISM)分析，分別得到自行車深度愛好者之交流挑戰、心靈秘境、環島遊程及美食遊程之遊憩體驗模式與幸福體驗、開拓視野、流暢體驗等休閒效益創新模式。本研究亦提出剴切建議，供政府及有關團體憑參。

關鍵字

低碳旅遊 ； 紮根理論 ； 詮釋結構模式 ； 遊憩體驗模式 ； 休閒效益創新模式

並列摘要

Cycling is not only one of the best means of transportation for energy conservation and carbon reduction, but also a low-carbon tourism industry for those countries which are committed to developing. In recent years, Taiwan has built a complete cycle of bicycle lanes, thus setting off a leisure trend of cycling. There is also a group of bicycle enthusiasts who are challenging cycling around the islands, bicycle mountaineering, and going into dangerous environments by choosing to ride the bicycles as a powerful travel tool. Owing to lack of innovative models of recreational experiences and leisure benefits of bicycle enthusiasts, the research tools of the secondary data analysis and semi-structured in-depth interview were conducted in this research, as well as the validity and the reliability of this research were verified with the triangulation method which analyzed by experts. Those key vocabularies were analyzed through vivo coding, open coding, not only those dimensions of experiences and leisure benefits were analyzed through axial coding and selective coding by using the ATLAS.ti software respectively, but also those innovative models of recreational experiences and leisure benefits were analyzed by using method of ISM. Concluded the innovative recreational experience models were as follow: communication & challenge, the secret place of the soul, the itinerary of around island, as well as the innovative leisure benefit models were as follow: food tour, the happy experience, broadening visions, and flow experiences. The results and recommendations of the study also could be referenced by the government and relevant organizations.

並列關鍵字

Low-carbon tourism ； Grounded theory ； ISM ； Recreational Experience model ； Innovative leisure benefit model

參考文獻

Brown, P. J. (2019). Defining the recreation experience. In Managing air quality and scenic resources at national parks and wilderness areas (pp. 3-12): Routledge.

Burgess, R. G. (2002). In the Field: An Introduction to Field Research: Routledge.

Carter, N. (2022). Cycling and the British: A modern history: Bloomsbury Publishing.

Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.

Cordes, K. A., & Ibrahim, H. M. (1999). Applications in recreation and leisure: for today and the future: McGraw-Hill Book Company Europe.