連鎖加盟的經營形態已在各行各業中掀起一陣風潮,此加盟風潮已吹向資訊訓練市場,連鎖體系的店家有著相同的招牌、制式的設計、服務水準的一致性,在市場上相當容易突顯品牌。透過了解連鎖式經營成功的因素,將更能掌握企業的競爭力。 本研究透過文獻回顧建構出連鎖教育產業中企業經營關鍵成功因素的問卷架構,並以德爾菲法進行統計分析。經由二回合問卷調查,研究結果發現,受訪的專家學者群對本研究所建構的連鎖資訊教育產業其企業經營關鍵成功因素指標均具有高度的認同。最後,整體店鋪形象、現場人員的服務態度、明亮空間與環境清潔、廣告及促銷活動、新產品研發能力和教育訓練和支援能力為各重要因素之最高
The managing style of franchising has become the trend in various businesses. It is including in technology training market. There are same shop sign, design and identical in service level Also, It is easy to make conspicuous sign in business. To understanding the key success factor will hold the competitive ability of business. The study through conference review to establish the questionnaire construct of key success factor of chain education industry. The Delphi Method was used to do statistical analysis. With two rounds investigation, the research findings showed the specialists have high identification in established construct of key success factor of chain education industry. Finally, whole store image, service attitude of field staff, bright space and environment tidy, advertisement and promotion activity, ability of new product development, education and training and support ability are the high grade of important factors.