本研究資料來源為2010年「台灣社會變遷基本調查」資料庫來進行分析,以估計民眾對環境行為的決定因素,其中以實證模型採用次序性logit模型 (Ordered Logit Model, OL model)進行分析,實證結果歸納如下列三點:第一,就環境行為決定因素而言,成本意願、環保活動參與、知識信心、環境效能、環境危險評估為具有正向顯著性;第二,就人口敘述統計而言,女性相對比男性高、有配偶比無配偶高,教育程度越高則較具有環境保護行為。因此,當民眾增加知識信心與環境態度,除了會提高整體環境危險評估,並可直接對環境行為造成影響。另一方面,環境危險評估及擔心變遷災害對環境行為有直接影響效果。因此就政策意涵而言,政府可以藉由教育增進民眾環保態度,以促進環境行為,並提出節能減碳的方案或獎勵措施,以達到全民減碳的效果。
This study uses the data from the Taiwan Social Change Survey (TSCS) in 2010 and analyzes the determinants of pro-environmental behavior. The empirical models are estimated using ordered logit model (OL model). The empirical results are summarized as follows. First, environmental attitude, risk-conscious, and confidence in knowledge, have positive effects on pro-environmental behavior. Second, as for the effects of demographic characteristics, gender, marital status, and education levels have significant effects on pro-environmental behavior. The empirical results of this study show that pro-environmental behavior can be affected by environmental attitude. Thus, for the aims of carbon reduction and environmental sustainability, the government should improve environmental behavior through education and offer more incentives to change environmental behavior.