禽流感預防認知態度行為研究–以中部某大學為例

The Study of Perception, Attitudes, and Behaviors of Avian influenza Prevention A Mid-Taiwan University Research.

林慧菁(Hui ching Lin)

指導教授 ： 張庭彰 ； 藍守仁

亞洲大學/健康學院/健康管理研究所/碩士(2006年)

摘要

本研究目的在於欲瞭解亞洲大學各系所學生的預防禽流感之認知態度行為。依據本校教務處九十四年十一月統計資料，本校大學部共有十七個系，採用班級為抽樣單位隨機抽樣，每一系所大學部及研究所個抽一班為研究樣本，進行問卷調查。參考健康信念模式，以自編之問卷，經研究對象填寫後，回收有效問卷共計595份，回收率為70.8 %，有效問卷586份。
研究結果發現，亞洲大學的學生有將近六成的人有聽過並了解禽流感的訊息、有一成的人有聽過但不了解、將近三成的人沒聽過禽流感。依據本研究資料，對於預防禽流感學生的資訊來源主要來自電視新聞報導、網際網路及報章雜誌。而健康學院的資訊來源來自「醫療院所」及「衛生單位」比例較其他學院高。
研究對象對禽流感疾病的嚴重性認知越高，越會影響其對禽流感疾病認知的程度。對禽流感感受性認知、嚴重性認知、對疾病的認知程度越高，越會影響其對預防禽流感的行為。性別、嚴重性認知等變項可以有效預測其對禽流感疾病的認知程度。
依據研究結果，研究者建議：在衛生教育介入方面，在禽流感相關知識之宣導，由研究結果顯示，研究對象對禽流感相關知識的認知並不高，所以教育單位應深思衛生教育之重要性，加強相關之衛生教育工作。又經研究結果得知，研究對象禽流感相關知識獲得來源，除各式媒體管道電視新聞報導以外，最大的來源為網際網路、報章雜誌及醫療院所，所以教育單位及衛生單位以後可多利用此通路，積極加強宣導衛生教育等相關知識。

關鍵字

預防禽流感、禽流感的認知態度、預防行為

並列摘要

The purpose of this study is to explore the level of knowledge, attitude and behavior about preventing Avian Influenza of Asia University students. According to the statistics from the Academic Affairs Office in November 2005, there are 17 departments in the university, and one class (as a sample unit) is chosen from each undergraduate program and graduate school to participate in the survey. The questionnaire is created based on the Health Belief Model. There are a total of 595 legitimate responses from the participants, and returned ratio is 70.8% and 586 are valid.
The result shows that nearly 60 percent of Asia University students have heard and known about Avian Influenza, 10 percent have heard about it but do not understand the disease and 30 percent have not heard about it. According to the data from this research, the main sources of information about preventing Avian Influenza come from TV news reports, the Internet, newspapers and magazines. The college of health science gain more information from hospitals and health units than other colleges.
The more the participants understand and are sensitive to the severity of Avian Influenza, the more they understand the disease and the ways of preventing it. By gender, the knowledge of the severity and other factors, we can effectively predict participants’ levels of understanding of the disease.
From the findings, the researcher indicates that since the participants have limited knowledge about Avian Influenza and the related information, the education units should realize and emphasize the importance of hygiene education and of offering the information about the disease to the public. Other than from the media and TV news, the main information sources are the Internet, newspapers and hospitals; therefore, the education units and health units may make good use of them and proactively promote hygiene education and the related information.

並列關鍵字

preventive Avian Influenza、Knowledge、Attitude and preventive behavior

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