產業生命週期與國際進入策略關係之研究－以三陽工業進入越南為例

The Relationship between Enter Strategies and Industry Life Cycle for Overseas Investment：A Case Study of SANYANG Industry CO., LTD. in Vietnam

江智傑(Zhi-Jie Jiang)

指導教授 ： 劉子琦

亞洲大學/管理學院/國際企業學系碩士班/碩士(2004年)

摘要

「三陽工業」(SANYANG Industry CO., LTD.)從1961年與日本「本田技研工業株式會社」(Honda Motor Co., Ltd)合作生產機車，正式進入產業技術導入期。而政府自製率的規定更讓機車生產技術成長，已經到可自行研發整車，自製率達100%的地步。
　　隨著台灣國民所得提高，主要交通工具將被汽車所取代與機車保有率升高，市場漸趨飽和。在預見未來產業將走到衰退期，為追求利潤及生存的空間，三陽工業於1993年進入越南設立「越南生產加工出口公司」(Vietnam Manufacturing and Export Processing-VMEP)，利用進入越南市場策略以延續其產業生命週期。
　　因此本研究探討三陽工業產業生命週期，與越南機車市場的國際進入策略之間的關係為何？與進入越南市場背後是否有其它涵意？
　　研究發現，因台灣機車市場漸趨飽和，三陽工業藉由進入越南市場的策略，不僅延續其產業生命週期，更利用越南廉價工資及資源，降低生產成本，達到全球分工佈局策略，增強競爭優勢，擺脫受制於本田公司技術控制的狀態。

關鍵字

產業生命週期 ； 進入策略 ； HASH(0x9f95130)

並列摘要

SANYANG relied on the Japanese Honda（Honda Motor Co., Ltd）to produce motorcycles and thus entered the technique introduction stage since 1961. As the Taiwan government promoted self-produced rates in making motorcycles, producers of motorcycles reached a 100% self-producing rate, self independent in R&D, and thus turned OEM to ODM around early 1980s. However, the motorcycle market has been saturated due to the higher ownership of motorcycles and national incomes around 1990. SANYANG foresaw at early mature stage that motorcycles would not be the major transportation means in Taiwan in the decline stage. Thus, SANYANG decided to make an oversea investment in Vietnam（VMEP） as a way to pursue further growth and survival for lengthening its industry life cycle in 1993. Later Honda also invested in Vietnam market in 1997 and relationship between SANYANG and Honda ended in 2002.
　　This research investigated the relationship between industry life cycle and international enter strategys for SANYANG in Vietnam. The case study of SANYANG found that industry life cycle can be prolonged by an international enter strategy for oversea investment in Vietnam. In addition, SANYANG gained competitive advantage by exploring inexpensive labors and resources to lower down production costs as an investment return. As for SANYANG’s dependent OEM relationship with Honda to make motorcycles, SANGYAN had ended dependency relationship with Honda because of its Vietnam investment strategy.

並列關鍵字

Industry Life Cycle ； Enter Strategies

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台灣區車輛工業同業公會 http://www.ttvma.org.tw/