台商赴東南亞投資進入模式決定因素之研究

Entry Mode Determinants of Taiwanese Firms' Investing in South-East Asian Nations

李文瑞(Wen-Ruey Lee)

《Asia Pacific Management Review》 5卷2期 (2000/06) Pp. 221-236

https://doi.org/10.6126/APMR.2000.5.2.06

摘要

本研究利用涵蓋10種行業之181家赴東南亞投資台商為實證對象，探討影響其海外市場進入模式之決定因素。經由Probit/Logit模型進行實證分析，研究結果發現：投資產業的勞力密集程度、生產加工出口之投資策略動機、地主國的國家風險與其對外資持股比例的管制政策、台商所提供的技術知識與營運資金、以及當地廠商所提供之廠房土地是顯著影響台商進入模式的重要因素。其中產業勞力密集程度、生產加工出口之投資動機、以及台商所提供之技術知識與營運資金是促使台商以獨資方式赴海外當地發展的重要因素，其餘各項則傾向促使台商以合資經營的模式進入當地市場。

關鍵字

進入模式 ； 交易成本 ； 內部化 ； 談判力量

並列摘要

This study explores entry mode determinants of Taiwanese firms' investing in South-East Asian Nations. By applying Probit/Logit analysis, 181 firms representing 10 industries are empirically analyzed. Findings of this research indicate that industry's level of labor intensity, export investment motive, and production technology and working capital provided by Taiwanese firms are significantly and positively correlated with so le proprietorship entry mode. Country risks and foreign ownership controls of host nations and plant & land provided by local firms are significantly and positively correlated with joint venture entry mode.

並列關鍵字

Entry Mode ； Transaction Cost ； Internalization ； Bargaining Power

參考文獻

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