近年來台灣產業因受到自由化與國際化的衝擊,飲食文化已逐漸改變,傳統小吃以及人氣美食的分界不在這麼明顯,且經營模式逐漸轉變。台灣的特色飲食文化已經引起世人的注意。隨著全球化的腳步,許多產業特色都趨於一致,將傳統產業特色融入更多文化創意,來創造出更具文化特色與創意之經營模式以維持競爭優勢。目前全球各地對於文化創意產業無不大力推廣,台灣在此環節相形失色,有鑑於此,本研究之主要目的在探討文化創意產業經營模式、創意經營方式與企業特性是否經由不同知識擴散方式來影響其經營績效。本研究透過實證調查方式蒐集台灣飲食文創意產業相關資料,結果發現飲食文化創意產業廠商之經營與特性會經不同知識擴散管道來影響經營績效;廠商最重視之知識擴散方式為口碑,最不重視知識擴散方式為宅配;本研究亦發現產官學間建立良好合作關係,可以提升台灣特色飲食文化之整體效益。
In recent years, the trend of liberalization and internationalization had influence on Taiwan industries. This trend had significant impacts on operation model, particular in the boundary between the traditional dietary culture and popularity delicacy are become ambiguous. The Taiwan dietary culture has been greatly attention in the marketplace. The step towards globalization, the operation features of various are toward consistency and embedded the culture creative in the dietary culture in order to maintain their competitive advantage. Recently, every country put emphasis on the culture creative industries all over the world. Therefore, the purpose of this study is to explore cultural creative industries and their operational model. This study examines also creative operational types and firms characters whether significant impact on their business performance by through different knowledge diffusion approaches. The empirical survey was used to collect cultural creative industries data in Taiwan. The empirical results found that the different operational characteristics of the cultural creative firms may impact on the operational performance through various knowledge diffusion way. In this study we found that the word-of-mouth and home delivery factors are most and least important factors, respectively. We also found that well-established cooperative relationship between government and school can increase value of dietary culture.