協同設計之驅動因素及對新產品開發績效之研究

Research on the Antecedence and New Product Development Performance of Collaborative Design

劉佩芳(Pei-Fang Liu)

指導教授 ： 陳世良

亞洲大學/管理學院/經營管理學系碩士班/碩士(2006年)

摘要

隨著國際化競爭的日益升高，新產品技術創新及開發速度日益增快，加上顧客需求變化快速，形成產品生命週期日漸縮短，對此，許多企業開始重視夥伴間之協作，因此，有關上下游廠商如何透過彼此間協同合作來提昇新產品開發績效，為一值得深入探討與研究之議題。本研究以信任程度、專屬性資產投資及資訊分享程度等三項變數做為協同設計之前置變數，探討協同設計透過前置因素之驅動對新產品開發績效的影響。研究對象為國內資訊電子業之上市公司，以寄發問卷的方式進行實證分析。研究中採用路徑分析法探討各變數間之關係，實證結果發現，(1)合作夥伴間信任程度之高低，對專屬性資產投資及資訊分享程度皆有直接正向之影響。(2)合作夥伴間之信任程度、專屬性資產投資及資訊分享程度皆對協同設計之參與有正向影響。(3)合作夥伴間協同設計之參與程度對新產品開發績效有正向影響。

關鍵字

信任 ； 專屬性資產 ； 資訊分享 ； 協同設計 ； 新產品開發績效

並列摘要

Rapid change of technical innovation and developmental speed integrated with the global commercial competitions that shorten the life cycle of brand new productions. In order to promote the result of new product development that gradually companies involved in a kind of collaboration between upstream firms and downstream firms. This paper adopts trust, asset specificity, and information sharing variables as preposition variables to analyze those preposition factors which influences the result on driving the new product development. The study adopts path analysis method to probe into the relationship between specific variables. The result listed as following: (1) Trust between collaborative partners obtains a positive influence asset specificity and information sharing. (2) Trust between collaborative partners, asset specificity, and information sharing are positively to influence collaborative design. (3) Participation level of collaborative design between partners is positively influence new development performance.

並列關鍵字

Trust ； Asset Specificity ； Information Sharing ； Collaborative Design ； New Product Development Performance

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