以鑽石理論建構幼教產業競爭策略之研究

Application of Diamond Theory of Constructing Competitive Strategy for Preschool Education Industry

陳素滿(Su-Maan Chen)

指導教授 ： 蔡碩倉

亞洲大學/管理學院/經營管理學系碩士班/碩士(2004年)

摘要

本研究以波特「鑽石理論」作為研究的模型，探討幼教產業面對競爭市場，如何提昇競爭力，以提供經營者擬定經營策略之參考。
為達前述目的，本研究藉由專家、學者知專業素養與經驗，進行相關構面與評估準則之篩選，再依層級分析法（Analytic Hierarchy Process，AHP）分析後，實證結果：鑽石理論四項環境因素及機會、政府兩項因素：專家最重視的在「生產因素」為教師具有專業知能，在「需求條件」為聘有外籍或美語老師，實施美語教學，在「相關產業和支援產業的表現」為與學術單位配合教學研究，在「企業策略、企業結構和同業競爭」為重視客服觀念，家長反應立即處理；在機會與政府因素：由於幼教產業屬於社區型經營模式，其機會來自於政府的政策，故將機會合併於「政府」因素，其專家最重視的為實施幼兒教育券。
最後本研究根據研究結論，分別對幼教經營者建議：定位教師的專業形象、重視職供福利；對政府的建議：執行法規事權整合、培育具有幼兒外語教學師資、改善公私立教師退撫差距。

關鍵字

幼教產業 ； 經營策略 ； 鑽石理論 ； 層級分析法

並列摘要

The purpose of this research is based on the Diamond model of Michael Porter discussing how Preschool Education Industry upgrades the competitive advantage in global competition and offers a model for the runners to follow when making strategies.

To achieve the goal that I mention in the last paragraph, the evaluation of the research is based on the profession and experience of experts and scholars. It begins with the related conditions and follows the assessment principles. Then after the analysis of Analytic Hierarchy Process (AHP), the consequence that I found is as follows:
A) According to “Factor Conditions”, the experts argue that all teachers need to develop the appropriate professional knowledge and teaching skills.
B) According to “Demand Conditions”, the experts argue that hiring Native English teachers or ESL teachers to teach English is encouraged.
C) According to “Related Supporting Industries”, the experts argue that the industry should cooperate with universities.
D) According to “Firm Strategy, Structure, and Rivalry”, the experts argue that the concept of customer services should always play an important role in the education field.
E) According to “The Role of Government and Chance”, the experts argue that giving preschool educational vouchers is the most important of all.

Based on my research, I have made the following recommendations:
A) To adapt to support local teachers’ professional growth.
B) To improve employees’ welfare benefits.
C) To integrate the government’s policies and make sure they meet the industries’ needs.
D) To train ESL teachers.
E) To reduce the welfare difference between private schools and public schools.

並列關鍵字

Preschool Education Industry ； Management Strategy ； Diamond Model of Michael Porter ； Analytic Hierarchy Process

參考文獻

康淑雲(2004)。台北市幼稚園家長教育選擇之調查研究，國立台北師範學院幼兒教育學系。台北市：未出版碩士論文。

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