臺灣量販店競爭力量表之建構

The Construction of Competitiveness Scale for Hypermarkets in Taiwan

夏安信(an-shin shia)

指導教授 ： 吳天方

亞洲大學/管理學院/經營管理學系碩士班/碩士(2008年)

摘要

本研究透過量販店競爭力相關文獻與專家學者深度訪談，將競爭力關鍵要素影響其營運績效之高低，建構初步評量構面與量表。經由三回合Delphi 法問卷逐次整合24位產、官、學界專家意見收斂修正分析後，並經信度及效度檢驗分析，依據量表選取的標準，建構「經營能力」、「人力資源力」、「商品組合力」、「行銷規劃力」、「經營立地環境」、「賣場規劃力」、「快速回應力」等七項量表構面及三十三細項目。據此量販店競爭力量表以問卷方式，請產、官、學界專家，整合前三回合問卷成偶比對評估，再以Analytic Hierarchy Process (AHP)運算結果顯示，主構面權重值最高為「經營立地環境」，其次依序為：「經營能力」、「行銷規劃力」、「人力資源力」、「賣場規劃力」、「商品組合力」及「快速回應力」。最後，通過一致性檢定，建立「臺灣量販店競爭力量表」之權重體系，發展出量販店競爭力量表並向政府、業者及未來研究提出具體可行的建議。可供國內量販產業自我評量競爭力強弱的有效工具，據此修正其經營策略達到提昇競爭優勢的目的。

關鍵字

量販店、量販店競爭力、量販店競爭力量表

並列摘要

Through a related literature review on the competitiveness of hypermarkets and in-depth interviews with experts, this study attempts to construct a framework of initial evaluation dimensions and scales of the competitively critical factors that effect operational performance.Data was collected from three rounds of questionnaires based on the Delphi method. Twenty-four specialists from industry, government and academies took part in the investigation. After the investigation and analysis of reliability and efficiency, seven dimensions and 33 sub-dimensions were established. On the basis of these scales of competitiveness, questionnaires were conducted with the specialists mentioned above. The previous three rounds of questionnaires were integrated and then a pair-wise comparison of evaluations were made. Finally, AHP formulas were adopted to calculate the consequences. In the final stage, data analysis led to the passing of a consistency test. Thus, a measurement scale of “Competitiveness for Taiwan Hypermarkets” was constructed, which we suggest may be useful for government, industry and future research. This measurement scale can also serve as an effective instrument for the hypermarkets in this country self-evaluating their own competitiveness, for the purpose of enhancing their competitive advantages.

並列關鍵字

hypermarket, hypermarket’s competitiveness, hypermarket’s competitiveness scale

參考文獻

司徒達賢（1995）。策略管理。台北市:遠流出版公司。

宋文娟（2001）。一種質量並重的研究法—Delphi 法在醫務管理學研究領域之應用。醫務管理期刊，2(2)，11-20。

盧淵源（1994）。分析層級程序法(AHP METHOD)之應用。金屬工業，28（1），20。

吳淑貞（2002）。產業網絡、群聚現象與企業競爭力關係之研究－以兩岸製鞋業為例。未出版碩士論文，中原大學，中壢市。

何雍慶、洪清德、黃德舜、鎮明常、郭金茂、李秋錦、沈錦全、萬永彬、黃達人1996）。鋼品國內供需及其競爭力之調查分析－鋼條類。台灣區鋼鐵工業同業公會和中正大學企業研究所。