GPS 衛星定位的市場需求應用之研究

The Marketing Demand and the Application Research of Global Positioning System

林欣薇(lin shin wei)

指導教授 ： 呂克明

亞洲大學/資訊學院/資訊工程學系碩士班/碩士(2007年)

摘要

本研究主要目的在協助國內廠商，掌握成長中的GPS 設備需求與應
用的商機，針對GPS 衛星定位的市場需求及應用，每個環節發展趨勢進
行深入的研討。有關於GPS 可攜式消費性電子產品市場的未來發展潛力
將無窮。隨著各種解決方案的整合，GPS 模組的市場正面臨了相當大的
變化。
由於日益增加的功能與需求上的整合，促使GPS 模組廠商，除了必
須具備原有模組技術能力，更需要針對客戶愈來愈多特殊的需求，提供
更快與更好的設計。
本研究將以SWOT 分析GPS 市場需求，並以我國軍部隊資料為例
子，詳細說明其系統應用與策略－全球導航衛星系統（Global Navigation
Satellite System，簡稱GLONASS），與GPS 市場政策，說明行動定位技
術在近期內將是行動通訊產業之重要發展方向。

關鍵字

GPS

並列摘要

The main purpose of this research is to helping domestic manufacturers to
handle growing GPS equipment demands as far as the market is concerned. In
terms of market demands and applications of GPS related equipments. With the
merger of various solutions, the market is facing a significant changing. This
essay will discuss potential developments of GPS electronic mobile products in
terms of more usages and conveniences.
Because of the increasing needs of functions, GPS mould manufacturers
are not only maintain traditional technologies of mould making, but also
providing more technologies in terms of design is able to satisfy few specific
needs from deferent customers
This research will analyses GPS market demand regarding to Taiwanese
army materials in terms of SWOT. It is the system of elaboration that used the
whole world navigate satellite system (Global Navigation Satellite System)
Moreover, this marketing strategy might be one of the important developments
of mobile communication industries.

並列關鍵字

GPS

參考文獻

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[5] J. Ca.ery Jr. and G. L. Stuber,“Subscriber location in CDMA cellular

networks ,”IEEE Trans. Veh. Technol., vol.47, no.2, pp.406-416, May. 1998.