在現今複雜、變動快速的競爭環境下,經營者不再只是做出正確的決策,且須盡可能加快實行;如何利用資訊工具以輔助高階主管,從龐大資料庫中擷取有效資源,而EIS(Executive Information System)正是提供此目的工具之一,主管如何有效運用此工具來搜集資訊及擬定決策是重要的議題,此研究利用資料倉儲之應用,就系統開發構面加以討論,以人性面、親和性的圖形介面,輔助高階主管,瞭解外部市場資訊,監督內部的關鍵指標,達到策略層次資源為目的;並採行多維度架構、低成本及簡單快速的工具,設計出符合中、小企業的 EIS系統、進而提昇企業競爭力。而現階段中、小企業發展仍需受限於成本的控制,因而希望藉由此研究來協助中、小企業能建立高階主管資訊系統以提供資訊,掌握情況,協助主管解決問題。
In the competitive and changing environment, the managers are not only forced to take accurate decisions but also execute quickly. How could we utilize the EIS to gain available information from the large database for the managers? However, the EIS could be the one of the tools. It is very important for managers to make use of the tool well in order to gather the information and to make a decision. This research focuses on assisting managers to understand the external marketing information and in the mean time, to supervise the company’s objects and carry out the strategy. We adopt the multidimensional model, low-cost and simple tool to design competitive EIS for the Mid-size enterprise. Because of the mid-size enterprise’s development had have limited by cost and maintaining. We believe that this thesis definitely will provide the managers of mid-size enterprise with meaningful and helpful EIS modeling.