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  • 學位論文

台商投資大陸之國際化程度與績效之關係研究

Internationalization and Performance: The case of Taiwanese Firms

指導教授 : 謝存瑞
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摘要


台灣屬海島型國家,現今面臨市場飽和與成長的壓力下,企業「國際化」成為必然的趨勢。近年中國崛起,其廉價勞動力、原料及龐大消費人口,使台灣企業紛紛轉向大陸。故本研究探討台商投資中國之國際化程度對績效之影響;而先前之研究多以外銷作為國際化程度之指標,本研究加入對外投資,尤其以對大陸投資為主,來進一步討論該議題。 本文先列舉國內知名企業,以個案探討「國際化」是否對績效產生影響;再以台灣電子業為研究對象,將電子業依產業鏈分成上、中、下游,進行量化研究,探討外銷、投資中國及其他國家對績效之關係。而結果雖然不是很顯著,但國際化確實會對績效產生影響,而下游廠商績效受國際化與出口之影響也較上、中游明顯。其結果可提供台商在對海外及大陸投資時,在國際化上的參考,更可深入了解國際化與績效之關係。

關鍵字

國際化 外銷 投資中國 績效

並列摘要


Taiwan is a typical island-nation, with its market confronting more pressures from saturation and overgrowth, which has now inevitably needed its business to move into a "internationalization” market. As China's rise in these decades, more and more Taiwan's enterprises have moved into the mainland for its cheaper labor, raw materials and a great number of consumer population. Therefore, this study was to explore how much degree the internationalization of Taiwan’s investment in China can affect on its performance; previous research was mainly to focus on export and was referred as indicators of internationalization. By adding foreign investment factor-particularly the investments in the mainland, further discussion for the issues will be done in this study. In this paper, firstly, several well-known domestic enterprises was listed to set out as individual cases for further investigation about whether the "internationalize" can affect on performance; secondly, Taiwan’s electronics industry was used as the research object, and was divided into the upper-stream, the middle-stream and the downstream according to its characteristic industrial chain for conducting quantitative researches, thus facilitate to explore how Taiwan’s export, Taiwan’s investment in China and Taiwan’s investment in other countries can affect on its performance. Although the result was not clear, however, the internationalization can substantially result great impact on performance. Performance of the downstream factories was greatly affected by impact of the internationalization much more significantly than what the upper-stream and the middle-stream factories were. The results can provide Taiwan’s businessmen as useful references for investing the mainland and the other countries on the internationalization, and furthermore, can provide better understanding about relation between the internationalization and performance.

參考文獻


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