冷凍空調業是現代人生活追求品質不可或缺的重要民生工業。人們對空調的需求,已從奢侈品改變成必需品;從最簡單的冷氣觀念,演化為全面性的空氣處理技術。良好的空調品質,直接間接的帶動民生、醫療,甚至高精密的產業與先進科技也不可缺少。但受到金融海嘯的侵襲,國內市場規模大幅縮減,以致整體產業的獲利大幅下降。冷凍空調業作為促進國家整體經濟之繁榮的動力產業,實有必要進一步了解其發展策略。本研究主要藉由經驗豐富人士進行訪談,尋求對整體產業進一步之了解。第二部份為設計問卷,運用統計方法,進行量化分析,找出該產業之關鍵成功因素。 研究發現,在公司發展策略方面,公司主要認為在「技術管理能力」與「專業技術能力」兩項能力為市場競爭優勢。而對未來經營方向的期許以「一般冷凍空調工程安裝業」與「中央空調監控節能系統」為主。而其認為在經營的瓶頸部份主要為「缺乏整合性節能系統規劃能力」、「惡性競爭利潤微薄」及「國內市場不景氣」等項目。對於公司認為目前最需強化的產業技術能力則為「空調系統節能規劃能力」、「冷凍冷藏系統(節能)設計能力」、「中央空調監控節能系統施工」及「統合能力」。
The appliance of air conditioning takes a crucial part of daily living. Owing to the demand of high living quality, the air conditioner becomes one of the most necessary electrical appliances for each family. The quality of air conditioning will direct and indirect promotes livelihood, medical, and high precision and advanced technology industries. Suffering from the financial crisis, air conditioning markets and profit began to shrink. At first, the study has interview with the highly professional management for the preliminary measure of the air conditioning. Applying questionnaire survey to conduct the critical success factor. The main emphases of this research are: enterprises have to enhancing competence and consummating the management strategies by ethnology management capabilities and professional and technical capacity. The business expectations to the general refrigeration and air conditioning engineering installation and energy-saving central air conditioning control system in future operation. The choke points of business are lack of integrated energy system planning ability, vicious competition meager profits, and the domestic market slump. The business needs to strengthen the technical capacity of the industry are energy planning capacity air conditioning system, refrigerated system design capacity, energy-saving central air conditioning control system construction, and the integration capacity.