定性研究在管理研究上的重要性

The Importance of Qualitative Research in Management Research

許士軍(Paul S. C. Hsu)

《中原學報》 24卷2期 (1996/04) Pp. 1-3

https://doi.org/10.6358/JCYU.199604.0001

摘要

迄今為止，多數的管理領域內的研究乃追隨自然科學家所採之方法，大量依賴數量與統計技術。事實上，這種做法等於無形中接受了有關研究事項在本體論方面之某些重要假定。本文之目的，嘗試指出與此等假定有關之弱點與缺陷，建議在研究管理問題上給予所謂定性研究方法較多重視。基於此種觀點，本文對於定量與定性研究方法亦予以簡要之比較討論。

關鍵字

研究方法論 ； 管理研究 ； 定性研究

並列摘要

As yet, most research undertaken in the field of management follows the patterns of scientific research carried out by physical scientists with heavy reliance upon quantitative and statistical technigues. In fact, by doing so, it has implicitly accepted several important underlying assumptions concerning the ontological as well as espistemological nature and properties of the subject matters under investigation.
This paper attempts to point out the weaknesses and flaws associated with the assumptions and calls for more attention to the use of the so-called qualitative approach to the study of management problems.
Along this direction, the differences between the quantitative versus qualitative approaches are also briefly compared and discussed.

並列關鍵字

methodology ； management research ； qualitative approach