Since Shih (1992) deduced the pricing model of the pre-sales house under no-arbitrage market equilibrium condition, there are several literatures studying in relative topics about the pre-sales house afterward. All of them investigate the pricing model of the pre-sales house on the assumption that there are same qualities (attributes) between the pre-sales house and the existing house. Because real estate is a heterogeneous good with specialty, uniqueness and no-substitute, none qualities (attributes) of two houses are thoroughly the same. So that assumption doesn’t exist in real housing market. The purpose of this paper is to discuss the change of the pricing model under relaxing that assumption. From the investment and hedonic price differences viewpoint, we deduce that hedonic attributes are important influential factors of the pre-sales house price. On basis of the results, the valuation model of the pre-sales house is not only more suitable for the real housing market, but also rectifies and extends relative pricing models.