我國對大陸經貿發展競爭策略之研究

Study on Taiwan for Mainland China Trade Development and Competitive Strategy

林淑珍(Shu-Jen Lin)

《中華管理學報》 1卷2期 (2000/09) Pp. 73-81

https://doi.org/10.30053/CHJM.200009.0005

摘要

卓越的產品品質對於企業創造或維持市場優勢地位之重要貢獻性，正引發企業決策者之關注，因而促使廠商積極投入各項品質管理活動，以提昇其市場競爭之成功性。然而廠商透過品質管理活動所發展或擁有的品質能力優勢，若無法納入整體事業策略運用的一部份，則其從事之品質管理活動將是徒勞無功的（Samsonand Sohal 1990）；Garvin（1984a，1984b，1987）認為品質能力係多元構面體，廠商應具備或發展適當的品質構面優勢，支持其策略目標市場之定位與需求，才能對績效之表現產生正面助益性；換言之，廠商應以其所具備之品質能力優勢，作為制定或採行事業策略之基礎，才能確保市場競爭之優勢性，因此本研究的主要目的，在於探討品質能力與不同事業策略類型之配適關係；其中品質能力係指廠商在產品之高功能(performance)品質、獨特功能(feature)品質、可靠度(reliabiliy)品質、低不良率品質、造型美觀(aesthetics)品質、售後服務品質及顧客認知(perceived)品質等構面，相較於主要競爭對手之強弱勢表現，此定義係採Garvin（1984a，1984b，l987）剖析八個品質競爭構面之觀點而來。本研究首先整合Porter（1985）、Maidique and Patch（1980）及Miles and Snow（1978）學者們對事業策略分類之不同理論觀點，發展一整合性事業策略分類架構，而將事業策略類型區分為先制策略、差異化一跟隨策略及成本化一跟隨策略，並建立品質能力與該三種事業策略類型配適關係之研究命題。

關鍵字

兩岸經貿 ； 國際分工 ； 國際競爭力分析 ； 貿易特化係數(TSC)

並列摘要

Due to the contribution of superior product quality on creatingand sustaining competitive advantage inspires and decision makerswith efforts to implement the quality improvement programs in orderto enhance the success in the market place.Efforts to formulate andimplement the quality improvement programs will be wasted if theadvantage of product quality which firms owned is not make anintegral part of the business strategy(Samson and Sohal,1990).According to the view of Garvin's(1984a,1984b,1987)worksindicated that quality is multidimensional capabilities and appears inmany different forms.A firm should own and develop a small numberof quality dimensions that can match with the needs of its chosentarget market based on business strategy which adopted.In otherwords,firms must adopt their business strategies based on theiradvantage of quality dimensions in order to satisfy the needs of nichemarket and secure the market success.The purpose of this study is toexplore the fitting relationship between business strategy with theadvantage of quality capabilities comprises performance,features,reliability,conformance,serviceability,aesthetics,and perceivedquality according to Garvin's(1984a,1984b,1987)framework foranalyzing eight critical quality dimensions.Furthermore,this studyconsists of two main sections.In the first section,this studyintegrates Porter(1985),Maidique and Patch(1980),and Miles andSnows'(1978)various theoretical perspectives to develop a newhybrid typology of business strategies which categorized the businessstrategy into three types named preemptive strategy,low costfollower strategy,and differentiated-follower strategy.Besides,thefitting model of the advantage of quality capabilities and those threekinds of business strategies is developed to be research propositions.

並列關鍵字

Cross Strait Trade ； International Division of Labor ； International Competitiveness Analysis ； Trade Specialization Coefficient(TSC)