以內容分析法探討我國大學電子商務學程之規劃現況

Using Content Analysis Method to Study University's Electronic Commerce Programs in Taiwan Area

賀力行(Li-Hsing Ho) ； 李友錚(Yu-Cheng Lee) ； 梁綺華(Chii-Hwa Liang)

《中華管理學報》 S_1(電子商務專刊) (2005/07) Pp. 1-9

https://doi.org/10.30053/CHJM.200507.0001

摘要

電子商務的興起，改變了傳統的企業經營模式。在此趨勢下，使得電子商務人才的需求大增，台灣各大學為因應市場之需要，分別開設了電子商務學程。本研究旨在對目前台灣各大學電子商務學程之現況做探討。
本研究收集台灣各大學電子商務學程之課程資料加以比較研究，依內容分析法分析，得到以下結論；(l)各校在總學分數上雖有差異但差異不大；(2)私立大學要求的總學分數較多，與公立大學的差異來自選修科目的要求；(3)開課科目中，管理類的課程明顯多於技術類的課程，且開課的科目種類繁多。文末則提供若干建議作為未來課程設計及後續研究夜參考。

關鍵字

內容分析 ； 課程設計 ； 電子商務學程

並列摘要

The rises of e-commerce has changed traditional business' operation module. Such tendency has greatly increased the demand for e-commerce talents. In order to accommodate to the market demand, numerous universities of Taiwan have started to offer e-commerce programs (EC program). This study intends to make in-depth explorations on the current e-commerce programs offered in various universities of Taiwan.
This study collects and compares the e-commerce course information offered by several universities of Taiwan. After the comparison, analyses generate the following conclusions: although there may be differences in each school's total grade the difference is only minimal. Private schools often demand higher total grade. The difference between private and public schools arose from the demands on elective courses. The management courses are apparently more extensively offered than technology related ones among all courses offered. The variety of the courses available is quite manifold. Several recommendations to the future curriculum design and references of further studies will be addressed at the conclusion of this study.

並列關鍵字

Content Analysis ； Curriculum Design ； Electronic Commerce Program ； EC program