通路權力與RFID技術取得意願之關聯性研究－以Wal-Mart供應商為例

A Study on the Relationship between Channel Power and Acquisition Willingness for RFID Technology-A Case Study of Wal-Mart's Suppliers

林傑毓(Chieh-Yu Lin) ； 馬正義(Cheng-Yi Ma) ； 余孟行(Meng-Hsien Yu)

《中華管理學報》 S_2(WTO貿易與物流專刊) (2005/07) Pp. 117-130

https://doi.org/10.30053/CHJM.200507.0019

摘要

本研究透過個案研究方法探討Wal-Mart供應商取得RFID技術之情況，藉由相關文獻探討與個案資料蒐集，瞭解Mal-Mart與HP、P&G、Gillette、Kraft等四家供應商之通路權力，以及此四家供應商的RFID技術取得意願，據以分析通路權力與RFID技術取得意願之關係。研究結果發現通路權力整體影響程度愈低，供應商的RFID技術取得意願愈高。

關鍵字

通路權力 ； 技術取得意願t ； RFID技術

並列摘要

This paper investigates the acquisition of RFID technology for Wal-Mart's suppliers by the method of case study. Through the collection of related literature and data of case companies, the channel powers between Wal-Mart and its suppliers including HP, P&G Gillette and Kraft are respectively analyzed; in addition, these four suppliers' acquisition willingness for RFID technology are also studied. The relationship between channel power and acquisition willingness for RFID technology is consequently concluded. Based on the research results, it can be found that the lower the overall influences of channel powers, the higher the supplier's willingness to acquire RFID technology.

並列關鍵字

channel power ； technology acquisition willingness ； Wal-Mart ； RFID