The purpose of the study is to explore the college students’ attitude toward help-seeking. The in-depth interview was conducted with 17 voluntary interviewees who came to the Student Counseling Center to apply individual counseling service. Data analysis followed the open-coding system. The research findings on psychological help-seeking attitude are presented in the following seven areas: the expectation toward counseling-seeking, the concerns of being counseled, the perception of one’s help-seeking, the value judgment toward self counseling-seeking, the willingness of allowing people to know the situation of being counseled, the way of dissolving counseling-seeking stigma, and the reasons of delaying in applying counseling services. The material on the negative value judgment toward self counseling-seeking, the extent of the willingness of allowing people to know the situation of being counseled, and the way of dissolving stigma can further vividly show the interivewees’ stigma on the psychological help-seeking and the way of managing stigma. Results are discussed concerning some approaches which Student Counseling Centers in colleges can carry out for reducing the worries and stigma of potential clients and increasing appropriate professional help-seeking behaviors.