Creating Business Operational Plan in University Sports Federation

建立大學運動基金會商業營運計畫之研究

方和明(Ho-Ming Fang) ； 周憶湘(Yi-Hsiang Chou) ； 王東文(Tung-Wen Wang)

《高雄海洋科大學報》 19期 (2004/12) Pp. 143-154

https://doi.org/10.6983/KHHYKTHP.200412.0143

摘要

本研究之目的在於對一個運動基金會建立一個商業營運之計畫。不但可以協助運動組織之領導人提升其組織在運動行銷方面之表現，亦提供了一個發展運動組織商業計畫的指導方針。本研究採用個案研究方法，為一個運動組織－大學運動基金會－建立一個商業計畫。結果指出運動基金會商業計畫有其重要性。透過商業計畫之應用，運動基金會之領導人可以：(1)瞭解目前運動基金會之情況，(2)為運動基金會建立清楚的組織目標，(3)瞭解運動基金會協助的運動比賽，(4)瞭解誰是運動基金會之顧客，(5)瞭解運動基金會提供什麼樣的服務，(6)瞭解運動基金會之競爭對象，(7)瞭解運動基金會的經濟衝擊，(8)瞭解運動基金會的成就， (9)為運動基金會建立清楚的預算，以及(10)建立年度募款計畫與營運計畫。

關鍵字

商業營運計畫 ； 運動基金會

並列摘要

The purpose of this study was to create a business operational plan for a sports federation. This study could help sports organizational leaders to find the best way to enhance their organizational performance in sports marketing, this project also could provide guideline for develop a clear business plan for sports organization. This study was using case-study method to create a business plan for a sample sports organization-University sports federation (USF). This study indicated that the importance of business plan for the sports federation. Through applied the business plan, the sports federation's leader could: (1) Understanding the current situation for this sports federation; (2) Build clear organizational goal for this sports federation;(3) Understanding what's events targeted for bid in this sports federation; (4) Understanding who are customers of this sports federation; (5) Understanding what kind of services that this sports federation need provide; (6) Understanding the competition of this sports federation; (7) Understanding the economic impact of this sports federation; (8) Understanding the achievements of this sports federation; (9) Create clear budget for this sports federation; (10) Create annual fundraising plan and operating plan for this sports federation.

並列關鍵字

Business Operational Plan ； Sports federation