The advent of new technologies in the field of contemporary art opened up the possibility for artists to combine a variety of media, including text, music, painting, design and video or film, to make new, interdisciplinary artforms with new and unique energies. The diversity of forms used to create these multimedia works means that the response to the work is equally diverse-it can be seen as pure fun, or a game, or thought-provoking, or educational or simply aesthetically pleasing. But how are those different media combined to create that multiplicity of responses? This study will analyse the concept of interactivity in contemporary art, bringing together the inspirational, the creative and the aesthetic components of the form, by investigating the concept of new media art.