探討運動節目未來發展潛力－以台灣MOD為例

二十一世紀的今天，傳播媒介不僅扮演傳遞訊息的角色，且兼具決策、教育、娛樂、商業等功能。今天運動不再局限於運動場上，而是成為你我生活的一部分。大眾傳播媒介對人類行為有莫大的影響力，對體育運動的推展也有著相當大的助益。在媒體自由開放下，大眾主動追求優質休閒生活與健康資訊等種種因素刺激下，傳播媒介已成為取得運動訊息，瞭解運動賽會的重要管道。本文以目前國內運動傳播媒介中「運動雜誌」的現況做一調查分析，並與國際運動雜誌發展趨勢做一比較，提出運動雜誌之經營相關建議。結果發現從經過統整分析後的資料發現主要申辦族群主要是以學生居多，可見在使用上可能一些年紀較大或比較不常使用網路的人就比較不會申辦。民眾在選擇運動網路媒體時會考慮的因素，都較注重畫面品質和轉播的流暢度。大部分的人還是不願多花錢寧願收看免費的運動類節目。

關鍵字

運動傳播媒介；運動雜誌；現況分析

並列摘要

The twenty-first century, the media not only transmit messages to play the role, and both the decision-making, education, Entertainment, business and other functions. Sports no longer confined to the playing field today, but as you part of my life.Mass media on human behavior have a great influence to promote the sport also has considerable benefit. Free and open media, the public active leisure life and the pursuit of quality health information and other factors stimulation, the media has become a movement to obtain information to understand an important channel for sport games. In this paper, the current domestic campaign in the media, ”sports magazine” and do a survey of the current situation and development trend of the international sports magazine a comparison, made recommendations sports business magazine.It was found through analysis of the data integration host populations are mainly found in the main the majority of students can be seen in the use of or the comparison may be some older people do not use the Internet are less likely to bid. Internet-based media in the choice of sport people will take into account factors are more emphasis on picture quality and coverage of fluency. Most people still do not want to spend more money rather watch free sports programs.

並列關鍵字

sports media ； sports medicine ； situation analysis

國際替代計量

探討運動節目未來發展潛力－以台灣MOD為例

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