文化創意政策與文化公民意識：以臺南愛情城市為例

臺南是臺灣的歷史古城，擁有豐富的歷史文化資產。基於城市本身的文化條件，因此近年來更透過諸項文化活動與文化政策，期以促使民眾積極參與地方文化並提升文化公民意識。基此，本研究乃以臺南市政府舉辦的愛情城市活動為研究主軸，針對文化創意政策、創意城市與文化公民權等理論基礎及相關文獻作探討。循此，研究者亦透過隱喻抽取技術的運用來針對9位相關人員進行深度訪談，期由此探究受訪者內在對愛情城市的想法與價值，從而展現出活動參與者的心智地圖。其後，研究者亦彙整出愛情城市共識地圖，並進一步加以分析臺南在地公民對於文化創意政策活動想法與價值。經此，本研究乃獲得受訪者的166個構念，並根據隱喻抽取技術的關聯性原則取得21個共識地圖構念。最後，依據研究結果，研究乃提出相關建議，期以提供都市發展文化創意政策活動理論與實務想法酌參，並對包含臺南市在內之地方發展文化創意政策活動提供可供參考的實務性建議。

關鍵字

文化創意；文化公民意識；創意城市；文化公民權；隱喻抽取技術

並列摘要

Since Tainan has actively developed the cultural and creative industries, it has put forth many cultural activities and creative policies to encourage citizens participating in local cultural events as well as enhancing cultural citizen awareness. This study focuses on the Tainan City Government's ＂Love City Chihsi Festival＂ program, exploring the theoretical foundations of and related literature on cultural and creative policies, creative city, cultural citizenship, citizenship aesthetics. Zaltman metaphor elicitation technique (ZMET) has been adopted to conduct in-depth interviews with 9 related workers, uncovering the interviewees' inner thoughts and values regarding Tainan. The mental map of each interviewee was then presented respectively, and finally, a consensus map was constructed. A further step was taken by analyzing citizens' thoughts and values regarding cultural and creative policies. This study obtained 166 constructs from the nine interviewees, and in accordance with the principles of one third of constructs and one fourth of correlated ones in the metaphor elicitation technique, a total of 21 were included as the constructs of the consensus map. Finally, based on the results of this study, recommendations have been made with a view to providing cities with important knowledge and suggestions for developing cultural and creative policies, so as to co-construct a community of citizens based on cultural and aesthetic cognition.